The Analytics section in Explore+ lets you dive deeper into your media searches by visualizing and comparing results across different topics, brands, or campaigns.

Note: To use Explore+ Analytics, you must be a Viewer or Admin in Explore+.

With Analytics, you can:

• View insights from one or multiple searches in a visual format

• Filter and explore key trends and metrics, such as volume over time, sentiment, top sources, and more

• Compare up to 60 Optimized searches and 10 Standard searches at the same time

Whether you're monitoring brand reputation, tracking a crisis, or analyzing a campaign, Analytics gives you a high-level overview to help you make informed, data-driven decisions.

Setting Up Your Analytics View

To set up your Analytics tab, follow these steps:

1. Click the Explore+ drop-down in the left-hand navigation bar
2. Select Analytics
3. Click the Select Search drop-down in the top left-hand corner
4. Select from Optimized or Standard searches

Note: If you selected multiple searches, select between At least one or All of these.

• At least one: populate results that match any of the selected searches - giving you a broader view.
• All of these: populate results that match every selected search - narrowing in on intersecting themes. 

5. Click Apply
6. Adjust the date range in the top right-hand corner as needed
7. To add a filter, select Add filter in the top left-hand corner
   • Select your filter(s)
   • Click Ok

Interpreting Your Analytics

Once your data has loaded, you will see analytics cards on your screen. To view and interpret the results powering this data, follow these steps:

1. Click Show Content in the top right-hand corner. A slide-out will appear on the right-hand side showcasing the Content Stream

2. Navigate to the top toolbar and select between
   • Mentions Analysis: Understand what is being said and how people feel about it. Subtabs include:
     • Overview: Key metrics like volume over time
     • Content: Top articles and social posts
     • Emerging: New themes or trending topics
     • Sentiment: Positive, neutral, and negative sentiment breakdown
     • Location: Geographic distribution of mentions
   • Images & Video Analysis: Visual trends or creative assets. Subtabs include:
     • Overview
     • YouTube
   • Sources & Authors Analysis: Who is driving the conversations and which sources matter most. Subtabs include:
     • Analytics: X Author demographics, bio keywords, and ranking by language
     • Source List: Media outlets and social platforms
     • Author List: Active and influential users
3. To export any insight, select the kebab menu in the top right-hand corner of any widget. Choose between:
   • CSV Download
   • PNG Download