Whether you’ve used Author Segments before or are discovering it for the first time, this update brings powerful audience segmentation tools designed to help you understand who is engaging with your brand—and how to reach them more effectively.

Note: Author Segments is available in certain Social Packages. Connect with your Account Team to learn more about your access.

What Is Author Segments?

Author Segments is a social listening feature that helps you explore and understand your online audience on a deeper level. It analyzes the authors behind social conversations about your brand or topics you care about, and groups them into segments based on characteristics such as:

• Interests and passions

• Demographics

• Online behaviors and engagement patterns

This gives you a clear picture of who is driving conversations relevant to your brand or industry.

Why It Matters

Knowing your audience is the foundation of any successful marketing or communications strategy. Author Segments enables you to:

• Identify your most engaged or influential audience groups

• Discover new communities and potential customers

• Tailor messaging and content to resonate with specific segments

• Improve campaign targeting and overall ROI

In short, it helps turn social listening insights into actionable audience strategies.

How it Works

To create an Author Segments dashboard, follow these steps:

1. Click Author Segments in the left-hand navigation bar.

2. This will open the Author Segments landing page, where you will see a list of all existing Author Segments dashboards and the ability to create a new Input or Compare dashboard.

3. Click Input dashboard to start a new author segment dashboard.

4. Enter a name for this dashboard

5. Select input type (saved search, X handle, or X post via URL)

6. Select a saved search, enter an X handle, or copy and paste the X post URL

7. Select a date range to generate your Author Segments dashboard.

8. Click Save

Learn more about Author Segments.