We’ve had a huge response to our #ExpertsWithInsights announcement and have started going through the applications. We are seeing some great expertise. We will announce our next cohort of #Experts the first week in November. There is still time to apply if you are interested.
We are starting off the series with an #Expert on Social Intelligence.
What is Social Intelligence?
Social intelligence is the use of social data to answer specific questions or solve problems. Social intelligence is the strategic use of social media data or conversational data to answer complex problems.
Meet Danny Gardner, Head of Social Media Insights & Analytics @ Haleon.
Danny Gardner is Haleon's Head of Social Media Insights and Analytics for North America. He previously held the same role at GSK, acquired from Pfizer as part of the $12B consumer healthcare joint venture between the two companies. He began his full-time career with W2O Group (now Real Chemistry), where he held cross-functional roles in data science, social listening, market research, and analytics.
At Haleon, Danny oversees over 25 owned brands and 70 competitor brands, across 7 categories. He also serves as the company’s global SME for all things social media, including insights, whitespace research, data analytics, 3P vendors, emerging media, Web3/Next Gen Social, market research, measurement, and general thought leadership.
Why did we select Danny as an Expert?
Danny was recently named to the Social Intelligence Insider 50, recognized as one of the world's leading experts in social listening/insights/analytics. He also holds the DataIQ 100 USA title, recognized as one of the country’s most influential leaders in data and analytics.
Danny has spoken at several major conferences including the Meltwater Social Media Festival, Xpectives Health Summit, The MARTECH Conference, MediaPost Brand Insider Summit, and Corinium’s CDAO Fall.
He is one of the industry’s most respected thought leaders, regularly contributing his time and expertise to universities, industry organizations, peers, and anyone who will listen on LinkedIn.
What is Danny’s scope?
While his duties are constantly evolving, he regularly executes social listening, data analytics, and business intelligence reporting for the company’s leading consumer healthcare portfolio, including brands such as Advil pain relief, Sensodyne toothpaste and Centrum vitamins.
His team sits in the company’s Consumer Business Insights & Analytics (CBIA) department and reports up to the global CMO.
What topic will Danny discuss?
The theme he’ll focus on is social listening and analysis. As the social intelligence lead his goal is to bring the business closer to our consumers.
He will discuss how his team enables Haleon to make decisions faster using comprehensive social data, the right skill set, and the ability to execute.
“This combination of technology and expertise means our brands are more competitive as we provide them with insights no one else in the business can, and we do it fast.” - Danny
Danny will share his key learnings over the course of the next four weeks. In addition to sharing his experience of building a social listening practice. He plans to drive a discussion around some of the big topics we’ve all had to ponder:
- Introducing a successful social listening/ analytics approach across an organization
- Improving efficiency and quality of data, analysis and insights
- Enabling faster decision making
Connect with Danny
LinkedIn: https://www.linkedin.com/in/danielgregorygardner/
Twitter: https://twitter.com/Data_Danny_11
Danny’s Posts
Week 1:
- Maturity Model Part 1: Building Your Social Listening
- Maturity Model Part 2: Due Diligence
- Maturity Model Part 3: Fill the Knowledge Gaps
- Maturity Model Part 4: Pilot & Assess
Week 2:
Week 3:
