Writing the Next Narrative: GEO, Brand Visibility, and the New Chapter of Discovery

What comes next is yours to write. Join us in shaping it.

Search is being rewritten. Discovery no longer starts and ends with traditional engines, and brand visibility is increasingly shaped by AI.

Join a select group of PR and marketing leaders in Chicago to unpack what this shift means in practice. From Generative Engine Optimization (GEO) to the evolving role of content and measurement, this event focuses on how teams are adapting in real time and what it takes to stay visible in the next chapter of discovery.

What to expect:

• A clear perspective on the GEO shift: Redefining Brand Strategy for MarComms Leaders, led by Meltwater’s Chief Product Officer. You’ll get a grounded view of how AI is reshaping discovery, how the path from search to reputation is evolving, and how to integrate GEO into your current strategy without disrupting what already works.
• Real-world examples of GEO in action: Panel discussion featuring communications leaders at organizations like Chuck E. Cheese, Omniscient Digital, and more. Hear how teams are applying GEO today, with a “day in the life” look at how it shows up across content, reporting, and internal workflows.
• Time to connect with peers: An opportunity to engage with fellow PR and marketing leaders over curated food and drinks in a setting designed for conversation.

Save your seat

If GEO is already on your radar or quickly becoming a priority, this is a chance to hear how others are approaching it and where to focus next. Seating is limited.