Sports Entertainment Roundtable: Turning Audiences into Advocates

In this month’s Sports & Entertainment Roundtable, we’re exploring how brands turn passive viewers, fans, and followers into loyal advocates — the kind who amplify your message, buy into your brand story, and stick with you between seasons, shows, or releases.

From fan engagement to digital communities, today’s most successful entertainment and sports brands aren’t just capturing attention — they’re building connection and trust. But how do you create content and experiences that make your audience want to come back, share, and advocate?

This is not a webinar. It’s a peer-led discussion created for communications, digital, and marketing professionals in the sports, media, and entertainment industries.

What We’ll Discuss: 

• What strategies have helped turn your fans or viewers into long-term brand advocates?

• How do you engage audiences during off-seasons or between major content drops?

• What role does social media or community management play in your loyalty strategy?

• How do you use Meltwater to track engagement, sentiment, and brand connection?

This roundtable is part of Meltwater’s Industry Circles program. These are client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve day-to-day challenges.

This session has limited availability and registration will close once all 35 seats have been filled. Sign up today to secure your spot!