Software & Technology Roundtable: Demand Gen in Today’s Tech Landscape

In this month’s Software & Technology Roundtable, we’re diving into what’s working and what’s not in demand generation for tech companies.

Are your current demand gen efforts cutting through the noise? In a saturated market, how are you adapting your strategy to deliver measurable results — not just impressions?

This is not a webinar. It’s an open, peer-led conversation for marketing and comms professionals working in software, SaaS, and enterprise tech.

What We’ll Discuss: 

• What demand gen strategies are driving results in today’s tech market?

• How are teams aligning marketing and product messaging to convert interest into action?

• What channels and formats are most effective for generating qualified leads?

• How do you balance long-term brand-building with short-term pipeline goals?

This roundtable is part of Meltwater’s Industry Circles program. These are client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve day-to-day challenges.

This session has limited availability and registration will close once all 35 seats have been filled. Sign up today to secure your spot!