Nonprofit Roundtable: Creating Campaigns That Drive Action, Not Just Awareness

In this month’s Non-Profit Roundtable, we’re focusing on the power and responsibility of storytelling in mission-driven work.

Awareness is important, but purpose-driven organizations often need more than visibility. You need action: donations, volunteer signups, community support, and policy change. So how do you move your audience from empathy to engagement?

This is not a webinar. It’s a peer-led, discussion-based session designed for communications, marketing, and digital teams working in the nonprofit sector.

What We’ll Discuss: 

• What’s one campaign or story that truly drove action for your organization?

• How do you measure impact beyond impressions or reach?

• What makes storytelling feel authentic — and not just promotional?

• How do you balance emotional appeal with clarity and focus?

This roundtable is part of Meltwater’s Industry Circles program. These are client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve day-to-day challenges.

This session has limited availability and registration will close once all 35 seats have been filled. Sign up today to secure your spot!