Insights to Action- Maximizing the Value from Social Media Conversations

This hands-on workshop walks through the full lifecycle of social listening, from defining the right business question to translating insights into strategic recommendations and outcomes.

This advanced workshop will be lead by social intelligence expert Danny Gardner. Danny is a recognized leader in social intelligence, named to the Social Intelligence Insider 50 and the DataIQ 100 USA for his impact in social listening, insights, and analytics. A frequent speaker at major industry conferences, he is a respected thought leader who actively shares expertise with professionals, organizations, and the broader community.

Through guided discussion, real-world data, and live analysis of trends, spikes, and conversations, you’ll learn how to uncover the signals that shape decisions; from identifying new audiences (e.g., plant parents), to informing creative direction, brand positioning, product innovation, and larger campaign strategy.

In this Workshop, you’ll learn to: 

• Define clear business questions and “jobs to be done”  and structure an insights project from brief to delivery
• Build and refine Boolean queries to capture meaningful, high-quality data
• Identify patterns, trends, anomalies and drivers in conversation volume
• Distinguish signal vs. noise in large-scale datasets
• Translate data into information, and information into insight
• Connect insights to strategic recommendations across marketing, product, communications, and more.

This interactive session is designed to be open and collaborative, giving you the chance to ask questions, share feedback, and hear how other teams are using social listening in their workflows. We’ll wrap up with a live Q&A, where the product team will address your questions and provide expert guidance.