Finance Roundtable: What is Brand Trust and how do you measure it?

In this month’s Finance Roundtable, we’re exploring a topic that sits at the core of every financial brand’s reputation: trust.

In highly regulated industries, brand trust is both a long-term asset and a day-to-day challenge. But while trust is essential, it’s not always easy to define, and even harder to measure. So how does your team approach this critical, intangible part of brand equity in 2025?

This is not a webinar. It’s an informal, peer-led discussion designed for communications, brand, and marketing professionals in finance, banking, fintech, insurance, and beyond.

What We’ll Discuss: 

• What does "brand trust" mean in the context of your organization?

• How do you track or quantify trust over time?

• What signals (internal or external) do you monitor to assess brand health?

• How do you build trust through messaging during times of uncertainty?

This roundtable is part of Meltwater’s Industry Circles program. These are client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve day-to-day challenges.

This session has limited availability and registration will close once all 35 seats have been filled. Sign up today to secure your spot!