Agency Roundtable: AI in Your Workflow - Trusty Sidekick or Risk Factor?

In this month’s Agency Roundtable, we'll discuss a topic that has come up quite often over the last six months: is AI becoming a trusted partner in agency workflows—or introducing new risks teams need to manage carefully?

From drafting content and summarizing insights to media monitoring and campaign planning, AI tools are being integrated into agency processes at a rapid pace. While these tools can dramatically increase speed and efficiency, they also raise questions around accuracy, quality control, client expectations, and transparency. This discussion will explore how agencies are experimenting with AI in their day-to-day work, where it’s proving most valuable, and where teams are drawing boundaries to protect quality and trust.

This session is not a webinar. It’s an open, peer-led conversation created for agency communications, PR, marketing, digital, and strategy professionals who want a space to share experiences, compare approaches, and learn from peers across the agency landscape.

We’ll Discuss

• Where AI is currently being integrated into agency workflows

• What tasks AI is improving—and where human oversight remains essential

• How agencies are managing accuracy, quality control, and client expectations

• What internal policies or guardrails teams are putting in place around AI use

• How AI is changing timelines, deliverables, and the perception of agency value

This roundtable is part of Meltwater’s Industry Circles program—client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 40 seats have been filled.