Media Relations: Australia Database Enhancements
We’re excited to introduce a significant update to the Australian journalist and newsroom database within your Media Relations tool.
The database has been updated to include broader media coverage, more accurate contact information, and enhanced journalist and newsroom profiles—making it easier to connect with the right contacts and strengthen your outreach efforts in Australia.
What’s New
The updated Australian database now includes:
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Expanded journalist profiles, including direct email addresses.
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More accurate and verified contact details to improve communication reliability
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Broader newsroom coverage, with updated outlet information and leadership roles
Why it Matters
This enhancement helps you:
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Improve targeting – Connect with the right journalists using up-to-date, verified contact details
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Build stronger media relationships – Eliminate outdated contact info and establish more credible, timely outreach
Increase pitch effectiveness – Deliver more relevant and personalized pitches to the right audiences, improving response rates
How it Works
Follow these steps to explore the enhanced Australian journalist and newsroom listings:
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Click the Media Relations drop-down in the left-hand navigation bar
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Click on Search
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Use the Location filter to select Australia. Learn more about Searching for Journalists and Sources by Location.
- Refine your results using additional filters such as Beat, Topic, or Outlet Type, depending on your campaign needs.
💡 Pro Tip
Watch our on-demand session: APAC’s Getting Started with Media Monitoring, which includes a complete Media Relations workflow using Australian data and examples