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Our bags are packed, our hiking boots are laced up, and we’re ready to hit the trail for the Meltwater adventure of a lifetime! 

The better your search is, the better your reporting (and final project) will be, so your Objective for this week is to Create the Best Possible Brand Search for the charity you’re choosing to rep in this competition! Here’s everything you need to get started:

 

 

+Week+1+Objective">🚩 Week 1 Objective

Your mission this week is to create an Advanced Search that you will use for the rest of the competition. Using what you learn in this week’s workshop and in the resources below, create a search in Explore to monitor your chosen organization.

Once you’ve created your search, share it in this thread for feedback so we can work together to polish and perfect it!

 

+Workshops">🚩 Workshops

Registering for any of the following workshops will automatically register you for the Race to Summit competition.*

The product workshop Getting Started with Media Monitoring is offered at two different times. Please register for the one that works best for your schedule**:

 

The product workshop Advanced Boolean Search Techniques is only offered at one time*:

 

*Registration will serve as your entry. You will receive 100 extra points for attending live, but it is not necessary to enter the competition!

 

**If you are unable to attend these sessions at the times offered, the recordings will be made available in mCommunity within 24 hours of the workshop.​​​​​

 

+Resources">🚩 Resources

 

Share+your+Search+for+Points">🚩Share your Search for Points

Once you’ve created your search, share it in this thread for feedback so we can all work together to help polish and perfect it! 
 

Pro tip: You’ll earn points both for submitting your Boolean string and for giving feedback on others’ posts in this thread!

There is no bonus for “winning” this week’s challenge. The goal is to learn together and create the best possible search, which will score you points now and benefit you down the line when it comes time to create your report in Week 3!

 

Use this format to share your boolean (the example included is a search for Food Bank for New York City created with the AI Search Assistant and is meant for illustrative purposes only):

  • Organization: Food Bank for New York City
  • Boolean:
    ("Food Bank for New York City" OR "foodbanknyc.org") AND ("hunger relief" OR "food assistance" OR "charity" OR "nonprofit organization" OR "community support" OR "food security" OR "donations" OR "volunteer opportunities" OR "food distribution" OR "meal programs" OR "nutrition education" OR "emergency food" OR "pantry services" OR "fundraising events" OR "advocacy" OR "partnerships" OR "alivio del hambre" OR "asistencia alimentaria" OR "caridad" OR "organización sin fines de lucro" OR "apoyo comunitario" OR "seguridad alimentaria" OR "donaciones" OR "oportunidades de voluntariado" OR "distribución de alimentos" OR "programas de comidas" OR "educación nutricional" OR "alimentos de emergencia" OR "servicios de despensa" OR "eventos de recaudación de fondos" OR "defensa" OR "asociaciones") NOT contentCategory:press_releases NOT nsfw:true NOT contentCategory:market_research_reports NOT contentCategory:aggregator NOT contentCategory:stock_market_news
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for?
    I didn’t know before that I could get the AI Search Assistant to translate my terms and keywords! I added Spanish translations - do you think there are any other languages I should include?

 

Now that you’ve got your mission, it’s time to embark on the adventure of a lifetime! And don’t forget to share your Brand & Campaign Search in the comments 👇

I tried to create an advanced search, but I didn’t have permissions to save it. However, this is what the Platform Assistant helped me create:

Organization: Trans Lifeline

Boolean Code/String:

!! This part of the query searches for Trans Lifeline mentions !!
("Trans Lifeline" OR "translifeline.org")

!! This part of the query includes various support and advocacy terms !!
AND ("trans support" OR "crisis hotline" OR "peer support" OR "transgender community" OR "mental health resources" OR "nonprofit organization" OR "direct aid" OR "financial assistance" OR "name change assistance" OR "microgrants" OR "community support" OR "LGBTQ+ advocacy" OR "suicide prevention" OR "gender-affirming care" OR "trans safety" OR "emergency funds" OR "mutual aid" OR "harm reduction" OR "crisis intervention" OR "helpline" OR "trans justice" OR "trans empowerment" OR "recursos de salud mental" OR "apoyo comunitario" OR "asistencia financiera" OR "seguridad trans" OR "prevención del suicidio" OR "ayuda mutua" OR "intervención en crisis" OR "justicia trans" OR "empoderamiento trans")

!! This part of the query excludes certain content categories !!
NOT contentCategory:press_releases
NOT nsfw:true
NOT contentCategory:market_research_reports
NOT contentCategory:aggregator
NOT contentCategory:stock_market_news

For me, I learned that between ChatGPT and the Platform Assistant I can create really complex nd advanced boolean strings that will offer a lot of precision to my searches. That’s really powerful! 


  • Organization: Aubrey Rose Foundation 
  • Boolean: includes name of foundation, names of cofounders, and other important elements
    (("Aubrey Rose Foundation" AND "Cincinnati" AND "Ohio") OR "aubreyrose.org" OR "Aubrey Rose Fund" OR "Aubrey Rose Charity" OR containsLink:"aubreyrose.org" OR "Hollenkamp" OR "Aubrey Rose Hollenkamp" OR "Aubrey Rose Foundation Event" OR "Aubrey Rose Foundation Donation" OR "Aubrey Rose Foundation Fundraiser") AND (infoType:"news" OR infoType:"social")
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for?
    The AI Search Assistant is extremely helpful to help narrow down what your needs are for the search. 

For me, I learned that between ChatGPT and the Platform Assistant I can create really complex nd advanced boolean strings that will offer a lot of precision to my searches. That’s really powerful! 

Great job ​@DEClarke! Your boolean looks great and I agree with this feedback! 


  • Organization: Bow Foodbank
  • Boolean: ("Bow Foodbank") OR (“Foodbank” OR “Food bank” AND "Tower Hamlets") OR ("Banco de Alimentos Bow" AND "Tower Hamlets" AND "Londres" AND "Inglaterra") OR ("बो फूडबैंक" AND "टॉवर हैमलेट्स" AND "लंदन" AND "इंग्लैंड") AND ("hunger relief" OR "food assistance" OR "charity" OR "nonprofit organization" OR "community support" OR "food security" OR "donations" OR "volunteer opportunities" OR "food distribution" OR "meal programs" OR "nutrition education" OR "emergency food" OR "pantry services" OR "fundraising events" OR "advocacy" OR "partnerships" OR "alivio del hambre" OR "asistencia alimentaria" OR "caridad" OR "organización sin fines de lucro" OR "apoyo comunitario" OR "seguridad alimentaria" OR "donaciones" OR "oportunidades de voluntariado" OR "distribución de alimentos" OR "programas de comidas" OR "educación nutricional" OR "alimentos de emergencia" OR "servicios de despensa" OR "eventos de recaudación de fondos" OR "defensa" OR "asociaciones")
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? The search I pulled in seems to be pulling in more than just the Bow Foodbank, but also other foodbanks in london. Let me know if you have recommendations on how to solve for that! 

  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? The search I pulled in seems to be pulling in more than just the Bow Foodbank, but also other foodbanks in london. Let me know if you have recommendations on how to solve for that! 

Not sure if it’s the most perfect way to do it, but when I did mine, I made sure to specify the location of my organization (Cincinnati) to include in the Boolean. The AI assistant helped me make sure to include it correctly (ex: “org name” AND “location name”)



The AI Search Assistant is extremely helpful to help narrow down what your needs are for the search. 

I so agree, ​@Maria Dehne. This was a great reminder to use that tool to improve my own work on the day-to-day.


  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? The search I pulled in seems to be pulling in more than just the Bow Foodbank, but also other foodbanks in london. Let me know if you have recommendations on how to solve for that! 

Hi ​@amecham. This is a great question. Try adding in some NOTs for what you don’t want included, i.e. “Bow Foodbank” NOT (“Bow Foodbank London” OR “London”). That may help.


  • Organization: Active Minds
  • Boolean: ("Active minds" OR "activeminds.org" OR “@active_minds” OR “@activemindsinc”) AND ("suicide" OR "mental health" OR "mental illness" OR "Alison Malmon" OR "Brian Malmon" OR "bipolar disorder" OR "Columbia University" OR "schizoaffective disorder" OR "University of Pennsylvania" OR "depression" OR "anxiety" OR "suicidal" OR "schizophrenia" OR "PTSD" OR "eating disorder" OR "substance use disorder" OR "OCD" OR "ADHD" OR "psychiatric" OR "discrimination" OR "awareness" OR "prevention" OR "intervention" OR "mental wellness" OR "psychological" OR "well-being" OR "emotional health" OR "send silence packing" OR "varsity letter in mental health" OR "campus mental health program" OR "treatment access" OR "psychiatrist" OR "therapist" OR "Mental health professonal" OR "psychosis" OR "psychologist" OR "stigma" OR "Kate Hard" OR "Healthy campus award" OR "nonprofit" OR "advocacy" OR "charity" OR "community support" OR "crisis intervention" OR "self-care" OR "self care" OR "signs and symptoms" OR “#AskToHelp” OR “#activeminds” OR “SantaMente” OR “salud mental” OR “enfermedad mental” OR “bienestar emocional” OR “prevención del suicidio” OR “trastorno bipolar” OR “trastorno de ansiedad” OR “trastorno depresivo” OR “esquizofrenia” OR “TEPT” OR “TOC” OR “terapeuta” OR “acceso a tratamiento” OR “psicólogo” OR “recursos” OR “programas de salud mental en universidades” OR “síntomas y señales” OR “autocuidado”) NOT nsfw:true NOT contentCategory:market_research_reports NOT contentCategory:aggregator NOT contentCategory:stock_market_news
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? Through research and with the help of AI, I was able to find additional keywords and programs/campaigns the organization has implemented. AI also helped me find the involvement Active Minds has had in Spanish mental health programs, such as SantaMente! This helped expand my search. One question I have is: should we exclude press releases from our queries as the example format suggests, or do we have the option to include them?

For me, I learned that between ChatGPT and the Platform Assistant I can create really complex nd advanced boolean strings that will offer a lot of precision to my searches. That’s really powerful! 

@DEClarke Great job on this comprehensive query! I completely agree that AI platforms like Meltwater’s assistant and ChatGPT are powerful tools. ChatGPT even provided insights on my organization's expansion into Spanish-speaking mental health programs—something I wouldn’t have known otherwise! 😁


  • One question I have is: should we exclude press releases from our queries as the example format suggests, or do we have the option to include them?

@MeganJMF, you don’t have to exclude press releases; however, the releases are likely content you and/or your team created, so including them would just be a redundant in that case. At least that’s why I opted to not include them in my own response. I hope that helps.


  • Through research and with the help of AI, I was able to find additional keywords and programs/campaigns the organization has implemented. AI also helped me find the involvement Active Minds has had in Spanish mental health programs, such as SantaMente! 

Love that you were able to do this! 


  • Organization: Bow Foodbank
  • Boolean: ("Bow Foodbank") OR (“Foodbank” OR “Food bank” AND "Tower Hamlets") OR ("Banco de Alimentos Bow" AND "Tower Hamlets" AND "Londres" AND "Inglaterra") OR ("बो फूडबैंक" AND "टॉवर हैमलेट्स" AND "लंदन" AND "इंग्लैंड") AND ("hunger relief" OR "food assistance" OR "charity" OR "nonprofit organization" OR "community support" OR "food security" OR "donations" OR "volunteer opportunities" OR "food distribution" OR "meal programs" OR "nutrition education" OR "emergency food" OR "pantry services" OR "fundraising events" OR "advocacy" OR "partnerships" OR "alivio del hambre" OR "asistencia alimentaria" OR "caridad" OR "organización sin fines de lucro" OR "apoyo comunitario" OR "seguridad alimentaria" OR "donaciones" OR "oportunidades de voluntariado" OR "distribución de alimentos" OR "programas de comidas" OR "educación nutricional" OR "alimentos de emergencia" OR "servicios de despensa" OR "eventos de recaudación de fondos" OR "defensa" OR "asociaciones")
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? The search I pulled in seems to be pulling in more than just the Bow Foodbank, but also other foodbanks in london. Let me know if you have recommendations on how to solve for that! 

Hi ​@amecham! Love the organization you chose! This one is super tricky. I tested a basic query - ("Bow Foodbank") OR ("Foodbank" AND "Bow") OR ("Food bank" AND "Bow") - but none of the 18 mentions were about Bow Foodbank. They just included both the words “bow” and “foodbank.” I would stick the query into Meltwater’s AI assistant or ChatGPT and explain the issue if you haven’t already. Maybe try including their social media handles in the query as well. I hope this is helpful!


  • One question I have is: should we exclude press releases from our queries as the example format suggests, or do we have the option to include them?

@MeganJMF, you don’t have to exclude press releases; however, the releases are likely content you and/or your team created, so including them would just be a redundant in that case. At least that’s why I opted to not include them in my own response. I hope that helps.

Thank you so much! I didn’t think of this! 🙂


@DEClarke - This is based on your subscription, and it means you've used all of your saved searches that you have as part of your subscription. You can use one of your saved searches (if you are able to share the content publicly and bring awareness to your brand/company. Or see if there is a search not being used that you can delete.

 

@Maria Dehne - were there any suggestions the AI Search Assistant gave you for your search that were unexpected? I’d love to know if it helped you catch or reframe something! 👀

 

@amecham - looks like you’ve gotten some good recs for narrowing down your search - be sure to follow up and let us know if you’re still stymied, or ask in this week’s live session! ✨

 

@MeganJMF - I love your advice to ​@amecham about asking the AI Search assistant for help focusing the search! I personally have a tendency to just use the Assistant as a fancy-pants thesaurus and always forget to ask for targeted help like that. This is such a great example of how to effectively use AI for someone like me who just struggles with being creative with my prompts 💕


@Maria Dehne - were there any suggestions the AI Search Assistant gave you for your search that were unexpected? I’d love to know if it helped you catch or reframe something! 👀

It just generally framed the options in a more coherent way than my brain was thinking. A different perspective and options were nice! 


Organization (taking this opportunity to spotlight my own org because it’s a tricky one to search sometimes due to the state abbreviations and ‘wish’ being a commonly used word!): Make-A-Wish Ohio, Kentucky & Indiana

Boolean: ("Make-a-Wish" or "Make-A-Wish" or "Make A Wish" or "Make A Wish") near/20 (Indiana OR IN OR Kentucky OR KY OR Ohio OR OH OR OKI)

Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? I don’t know if I made this too simple. 


Organization (taking this opportunity to spotlight my own org because it’s a tricky one to search sometimes due to the state abbreviations and ‘wish’ being a commonly used word!): Make-A-Wish Ohio, Kentucky & Indiana

Boolean: ("Make-a-Wish" or "Make-A-Wish" or "Make A Wish" or "Make A Wish") near/20 (Indiana OR IN OR Kentucky OR KY OR Ohio OR OH OR OKI)

Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? I don’t know if I made this too simple. 

@KatieAtMakeAWish - I think it’s only too simple if you don’t feel like you’re getting what you need out of the search! Did your results surprise you (in either a good or bad way)? Is there something you need from the search that isn’t showing up for you?


Organization: Give Kids A Smile

Boolean: "Give Kids A Smile" AND ("dental health" OR "charity event" OR "children's health" OR "oral hygiene" OR "free dental care" OR "dental check-up" OR "smile program" OR "dental clinic") NOT contentCategory:press_releases NOT nsfw:true NOT contentCategory:market_research_reports NOT contentCategory:aggregator NOT contentCategory:stock_market_news


  • Organization: Fellowship of Christian Athletes
  • Boolean:"Fellowship of Christian Athletes" or "FCA" AND ("sports ministry" OR "Christian athletes" OR "faith and sports" OR "youth sports" OR "athlete outreach" OR "sports camps" OR "faith-based programs" OR "team huddles" OR "FCA camps" OR "FCA events" OR "FCA programs" OR "FCA resources" OR "FCA leadership" OR "FCA training" OR "FCA conferences" OR "FCA partnerships") NOT contentCategory:market_research_reports NOT nsfw:true NOT contentCategory:aggregator NOT contentCategory:stock_market_news
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for?
    I believe there are other organizations that use the FCA acronym and I was wondering how to exclude them if I just want to do a general query and not include the keywords.

  • Organization: Ottawa Food Bank
  • Boolean:
    ("Ottawa Food Bank" OR "charity" OR "not-for-profit" OR "non-profit" OR "food donation" OR "hunger relief" OR "community support" OR "food security" OR "charity event" OR "volunteer program" OR "Food Banks Canada") AND ("Ottawa") NOT contentCategory:press_releases NOT nsfw:true NOT contentCategory:market_research_reports NOT contentCategory:aggregator NOT contentCategory:stock_market_news 
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? 
  • I have played with the AI-learning assistant before for Boolean searches, and it is greatly helpful. I do need to refine and finesse the questions forAI prompts to improve on the tool and make them more effective. I also was impressed with the additional words it came up with, which I wouldn’t have thought of on my own. 

 

 


  • Organization: Fellowship of Christian Athletes
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for?
    I believe there are other organizations that use the FCA acronym and I was wondering how to exclude them if I just want to do a general query and not include the keywords.

Hi ​@abbyben10! I love your chosen organization as I’m a Christian myself! To answer your question, you can exclude other organizations by using “NOT”. For example, (Fellowship of Christian Athletes OR FCA) NOT (Financial Conduct Authority OR Fiat Chrysler Automobiles). I hope this helps! 


Organization: DS Group India (Product: Pulse Candy)

Boolean Code/String:

("Pulse Candy" OR "Pass Pass Pulse" OR "Pulse Toffee" OR "Pulse Kachcha Aam" OR "Pulse Sweet" OR "Pulse Flavored Candy" OR "#TheGreatPulseChase" OR "#ScreamForPulse" OR "#PulseOfCompliments" OR "#PranJaayeParPulseNaJaaye" OR "#Tangy" OR "#Tanginess" OR "#Masaledaar" OR "#PulseCandy" OR "#PulseComplimentDay" OR "#CandyDay" OR "#MangoDay" 

OR "Masala Candy" OR "Tangy Toffee" OR "Green Pulse" OR "Masaledar Candy" OR "Kachcha Aam Candy" OR "The best mango candy" OR "That green candy" 

OR "Pulse Candy Review" OR "Trying Pulse Candy" OR "Best Indian Candy" OR "Viral Candy Challenge" OR "ASMR Candy Eating" 

OR "#KacchaMangoBite" OR "#AlpenliebeMango" OR "#MentosSour" OR "#HajmolaCandy" OR "#CenterFreshMoments" OR "#PanPasandLove" OR "#EclairsMagic" 

OR "Kaccha Mango Bite" OR "Alpenliebe Mango" OR "Mango Mood" OR "Mentos Mango" OR "Dairy Milk Éclairs" OR "Maha Lacto" OR "Eclairs" OR "Pan Pasand" OR "Lotte Coffee Bite" OR "Mentos" OR "Center Fresh" OR "Boomer" OR "Hajmola Candy" OR "Mango Bite" OR "Mentos Sour" OR "Fruittella" 

OR "कच्चा आम कैंडी" OR "पल्स कैंडी" OR "तीतो मिठो क्यान्डी" OR "Aam wali toffee" OR "झटपट टॉफी") 

AND NOT ("heart rate" OR "blood pressure" OR "medical" OR "healthcare" OR "diagnosis" OR "ECG" OR "cardiac" OR "pulse oximeter" OR "oxygen saturation" OR "heartbeat" OR "heart disease" OR "pulse check" OR "vital signs" OR "respiratory rate")

 

Any tips or tricks you discovered/learned from creating this search? 

 I first tried normal searches, but found irrelevant results because my brand “Pulse” has a lot of medical connotation, whereas it is a candy for us. So I tried AI led Meltwater search, which was better, but either omitting some results or giving some medical related mention. Then I went to ChatGPT, and asked to give me Boolean query for Meltwater, and I gave a perfect query in after some Q&A.

Any specific feedback you’re looking for?

I want to know how I can do this better for some similar popular words used in other connotation, for examples my other brand  is “Pass Pass” which is a mouth freshener but has lot of hindi connotation.

 


  • Organization: Aubrey Rose Foundation 
  • Boolean: includes name of foundation, names of cofounders, and other important elements
    (("Aubrey Rose Foundation" AND "Cincinnati" AND "Ohio") OR "aubreyrose.org" OR "Aubrey Rose Fund" OR "Aubrey Rose Charity" OR containsLink:"aubreyrose.org" OR "Hollenkamp" OR "Aubrey Rose Hollenkamp" OR "Aubrey Rose Foundation Event" OR "Aubrey Rose Foundation Donation" OR "Aubrey Rose Foundation Fundraiser") AND (infoType:"news" OR infoType:"social")
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for?
    The AI Search Assistant is extremely helpful to help narrow down what your needs are for the search. 

Hey, not sure, why you have kept ND "Cincinnati" AND "Ohio" along with you main search keywords! Won’t it restrict some of your search results?


  • Organization: Bow Foodbank
  • Boolean: ("Bow Foodbank") OR (“Foodbank” OR “Food bank” AND "Tower Hamlets") OR ("Banco de Alimentos Bow" AND "Tower Hamlets" AND "Londres" AND "Inglaterra") OR ("बो फूडबैंक" AND "टॉवर हैमलेट्स" AND "लंदन" AND "इंग्लैंड") AND ("hunger relief" OR "food assistance" OR "charity" OR "nonprofit organization" OR "community support" OR "food security" OR "donations" OR "volunteer opportunities" OR "food distribution" OR "meal programs" OR "nutrition education" OR "emergency food" OR "pantry services" OR "fundraising events" OR "advocacy" OR "partnerships" OR "alivio del hambre" OR "asistencia alimentaria" OR "caridad" OR "organización sin fines de lucro" OR "apoyo comunitario" OR "seguridad alimentaria" OR "donaciones" OR "oportunidades de voluntariado" OR "distribución de alimentos" OR "programas de comidas" OR "educación nutricional" OR "alimentos de emergencia" OR "servicios de despensa" OR "eventos de recaudación de fondos" OR "defensa" OR "asociaciones")
  • Any tips or tricks you discovered/learned from creating this search? Any specific feedback you’re looking for? The search I pulled in seems to be pulling in more than just the Bow Foodbank, but also other foodbanks in london. Let me know if you have recommendations on how to solve for that! 

I believe add AND “Bow Foodbank” will restrict mentions from other foodbank, but that might restrict some of your other non-branded mention also. Just a thought!


Hello Tristate friend! Sending hellos from Cincinnati


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