Happy Monday, mCommunity!
As PR, communications, and marketing professionals, staying ahead of the conversation is crucial. Once you've crafted a robust Brand Search using the AI Assistant in Explore, the real value comes from setting up alerts. Alerts are essential tools that help you monitor key events, trends, and mentions, ensuring your team is proactive rather than reactive.
By keeping you informed in real-time, these alerts enable you to seize opportunities, mitigate crises, and enhance your overall strategy. Here are the five key alerts we recommend:
1. AI Proactive Trend Detection
This alert monitors spikes in conversations and shifts in sentiment. By detecting trends early, your team can react swiftly to emerging issues or opportunities
2. AI Company and Industry Events
Set up alerts for critical events to stay ahead of the curve. This alert covers:
- Awards Received
- Brand Crises
- Executive Changes
- Headcount and Financial Shifts
- Marketing Launches
- New Partnerships
3. High Reach Content and Key Influencers
Receive notifications when your brand is mentioned in posts with high viewership. This lets your team engage quickly, capitalizing on opportunities to drive brand awareness.
Additionally, you'll be alerted when high-profile outlets discuss topics related to your brand, competitors, or executives, whether the coverage is positive or negative.
4. Proactive Keyword Tracking
Stay on top of key company messages, crises, red flag terminology, customer experience issues, or celebrations with this alert. By tracking these keywords, you can ensure your team is always prepared to respond.
5. Follow a Post
If you receive an unfriendly post about your brand or organization, the Follow a Post Alert feature allows you to monitor its engagement to ensure it doesn’t become a PR issue.
With Follow a Post, you can track posts on Facebook, X (formerly Twitter), and Reddit directly from the Content Stream. You'll receive notifications every time the post gets a new reply, repost, or quote. This feature is valuable for managing both negative and positive situations.
- Crisis Management: Real-time monitoring enables you to track engagement and reach, helping you decide if intervention or communication from the brand is necessary.
- Campaign Tracking: Observe the traction of a post in real-time to evaluate reception, organic growth, and potential ad spend opportunities.
You can follow a post via an every-mention alert email or directly through the Content Stream.
Watch this video to learn how to set up these alerts:
Sharing Alerts with Your Team
Did you know you can send these alerts directly to your Slack or Teams channels? This feature enables seamless sharing of insights with your team members, enhancing collaboration and response times. Learn more about our Slack and Teams Integrations to maximize the benefits of these alerts.
Learn more and how to set up the Slack and Teams Integrations to share these insights with other team members!
By implementing these smart alerts, you empower your team to stay ahead, respond effectively, and capitalize on every opportunity. Happy alerting!