What is Mira Studio?

Mira Studio is your AI-powered teammate inside Meltwater. Instead of building dashboards or writing Boolean, you just ask questions the way you’d ask a colleague, and Mira searches Meltwater’s media database to give you clear, structured answers.

4 Easy Ways to Get Started with Mira Studio

Mira Studio helps you handle the most common PR and comms tasks in minutes, not hours. No setup, no Boolean, no dashboards—just type your question and get instant insights.

Here are four things you can do right away:

1. See who’s talking about you – Summarize brand mentions, outlets, and key stories.

2. Share campaign coverage – Turn your press release or campaign results into a polished report.

3. Track sentiment and share of voice – Compare your brand to competitors on volume and tone.

4. Spot risks and opportunities – Identify emerging issues or themes before they escalate.

Task 1: Quickly See Who’s Talking about you 

Scenario: Your boss asks, “What are people saying about us this month?”

1. Prompt to try:
   “What are the key conversations around [Your Brand] in the last 30 days?”

2. Mira gives you a summary with the key stories, outlets, and mentions.
3. Use one of the suggested follow-up prompts or create your own, like:
   • “Break this down by sentiment.”
   • “Show me only what The Wall Street Journal said.”

4. Review your generated brief. Check for:
   • Are there any final edits or internal notes to add?
   • Is there any messaging or positioning that should be adjusted?
   • Does any data contain sensitive mentions or reputational risk?
   • Are all facts (dates, quotes) accurate?

5. Edit your brief directly in Mira: tweak the title, highlight wins, and add context.

6. Copy results into your campaign brief, pitch deck, or stakeholder update – then share with your team.

🏅Quick win: No setup required. Just ask and get answers you can use immediately.

Task 2: Share Campaign Coverage

Scenario: You need to show how last week’s press release or campaign performed.

1. Prompt to try:
   “Create a coverage report for [Campaign] in the last 7 days.”

2. Mira builds a report with charts showing mention volume, sentiment trends, and top sources and journalist mentions.

3. Review your generated brief. Check for:
   • Is the campaign messaging showing up in coverage?
   • Any red flags or unexpected mentions?
   • Should we thank or pitch any of the journalists?

4. Edit your brief directly in Mira: tweak the title, highlight wins, and add context.
5. Copy results into your campaign brief, pitch deck or stakeholder update.

🏅Quick win: Looks polished and reliable in minutes, not hours.
 

Task 3: Track Sentiment and Share of Voice

Scenario: You’re asked, “Are we getting more positive coverage than our competitors?”

1. Prompt to try:
   “Compare sentiment and share of voice for [Your Brand] vs [Competitor] in the last month.”

2. You’ll get:
   • Sentiment and volume charts
   • Comparison of brand mentions
   • Coverage highlights

3. Review your generated brief. Check for:
   • Who’s winning on volume and tone?
   • Are we gaining or losing ground?
   • Any standout articles we should promote or respond to?

4. Edit your brief directly in Mira: tweak the title, highlight wins, and add context.

5. Copy results into your campaign brief, pitch deck or stakeholder update.

🏅Quick win: Competitive context that’s presentation-ready, with zero manual work.

Task 4: Spot Risks and Opportunities

Scenario: A negative article or trending topic pops up, and you need context – fast.

1. Prompt to try:
   “What are the risks and opportunities in coverage of [Your Brand] this week?”

2. You’ll see:
   • Key risks, emerging themes, and sentiment changes
   • Opportunities to reinforce your message

3. Review your generated brief. Check for:
   • Any trends that should be addressed in messaging?
   • Which journalists are shaping the conversation?
   • What narrative gaps can be filled?

4. Edit your brief directly in Mira: tweak the title, highlight wins, and add context.

5. Copy results into your campaign brief, pitch deck or stakeholder update.

🏅Quick win: You’ll get clear takeaways you can act on, before the next headline hits.

Tips for Beginners

• Don’t worry about breaking anything. Mira won’t change or delete your saved searches.
• Use natural language. If you can say it in a meeting, you can type it in Mira.
• Keep the thread going. After one answer, ask a follow-up—Mira remembers the context.
• Share instantly. Reports, digests, and insights can be saved, exported, or shared with just a few clicks.