Hi, mCommunity - today, we’re walking through the Analyze options.
All Explore users have access to the Dashboard Templates that are found in Analyze. They are all customizable, and you can create as many as you’d like!
Some templates serve as a suggestion for a given use case, while others provide a fresh slate to create your own.
Dashboard Templates
We provide five templates based on a particular use case - reporting on your brand, benchmarking, campaign reporting, coverage reports, and earned media measurement.
Consider these templates our advice or a starting point for your reporting. While each template is fully built out and created in just a few clicks, everything remains editable and customizable.
- Brand Report Template: The key metrics used in this template give you a clear view of how your brand is perceived, how far its message is spreading, and the impact of your marketing efforts across various markets.
- Best For: Use this template when your focus is to evaluate your brand performance.
- Example: Brand Report Example
- Benchmark Report Template: Analyze factors like mentions, reach, sentiment, source types, and market presence against multiple brands or topics. This comparison helps you spot strengths, opportunities, and areas for improvement, giving you a better understanding of your position in the competitive landscape.
- Best For: Use this template to compare two or more topics, competitors, or brands against each other.
- Example: Benchmark Report Example
- Campaign Report Template: Highlight the mentions of your campaign while also assessing engagement levels and reach. Highlight key coverage to demonstrate the impact and success of your campaign.
- Best For: Use this template when reporting on a particular campaign.
- Example: Campaign Report Example
- Coverage Report: Demonstrate the impact and value of your media efforts by showcasing the content itself rather than data in pie charts and line graphs.
- Best For: Use this template when you want to emphasize the story rather than the data.
- Example: Coverage Report Example
- Earned Media Measurement: Provide a clear visual representation of your media performance.
- Best For: This template is ideal for making decisions that can improve your media strategies and boost your brand’s visibility.
- Example: Earned Media Management Example
Check out our Product Workshop on Building Brand and Campaign Reports.
Blank Dashboards
If you want to start with a clean slate - focus on the Blank Canvas and Slide Layouts.
Both of these layouts provide an opportunity to customize your dashboard slide by slide based on what you want your deck to look like when it comes time to present. You can also use these layouts as a template for future reports, perfect for customized monthly reporting.
Stay tuned for next week when we cover the Reports App!