What is Mira Studio?
Mira Studio is your AI-powered teammate inside Meltwater. Instead of building dashboards or writing Boolean, you just ask questions the way you’d ask a colleague, and Mira searches Meltwater’s media database to give you clear, structured answers.
Think of it like this:
- “What are people saying about our brand this week?”
- “Compare our coverage to our competitors.”
New to prompt writing? Don’t worry: our AI Prompting for PR & Marketing Professionals course (15 minutes) shows you how to get the best results, even if you’ve never used AI before.
Task: Track Sentiment and Share of Voice
Scenario: You’re asked, “Are we getting more positive coverage than our competitors?”
- Prompt to try:
“Compare sentiment and share of voice for [Your Brand] vs [Competitor] in the last month.”
- You’ll get:
- Sentiment and volume charts
- Comparison of brand mentions
- Coverage highlights
- Review your generated brief. Check for:
- Who’s winning on volume and tone?
- Are we gaining or losing ground?
- Any standout articles we should promote or respond to?
- Edit your brief directly in Mira: tweak the title, highlight wins, and add context.
- Copy results into your campaign brief, pitch deck or stakeholder update.
🏅Quick win: Competitive context that’s presentation-ready, with zero manual work.