I had no pitching background, no media relationships, and minimal onboarding when I became the primary Meltwater user at my nonprofit. Within only a couple of weeks, I was generating consistent media pickup for local fundraising events and organizational initiatives because Meltwater made the patterns visible and the decisions intuitive.
What attendees will walk away with:
- How Meltwater surfaces beat-level patterns that guide pitching decisions
- How to recognize when the platform is signaling a real opportunity (timing, relevance, fit)
- How to transition from feeling lost to executing confident, effective outreach
- How to maximize impact in resource-constrained environments (here’s my workflow)
About Me
I lead communications for an international rare disease nonprofit and leverage Meltwater to drive media outreach and strategy. Starting with no formal pitching or media background, I learned by doing and used the platform's tools to secure meaningful media coverage for both local and national initiatives in a space where earned coverage is often difficult to secure without existing relationships or dedicated PR resources.