This workshop will dive into the art and science of A/B testing and crafting compelling copy for social media ads. Attendees will learn how to test effectively, interpret results, and refine their messaging to drive better engagement and ROI.
Drawing from my background in healthcare marketing and my current role in the pharmacy benefits space, I’ll share real-world examples of how data-driven testing and strategic copywriting can transform campaigns. With years of experience navigating the highly regulated healthcare industry, I’ve developed a knack for creating impactful, compliant messaging that resonates with diverse audiences.
Why This Topic Matters:
Social media advertising is a crowded space, and standing out requires more than just creativity—it demands strategy. A/B testing is a powerful tool to uncover what works, while strong copywriting ensures your message connects with the right audience. This workshop will equip attendees with actionable insights to optimize their campaigns and achieve measurable results.
What Attendees Will Walk Away With:
- A clear framework for running effective A/B tests on social media platforms (and using Meltwater Engage/Advertise when available)
- Tips for crafting ad copy that drives clicks, conversions, and engagement
- Real-world examples and lessons learned from the healthcare marketing space
- Practical tools and templates to apply immediately to their campaigns
About Me:
I’m Nicole Stephani, a marketing professional with a strong foundation in healthcare marketing and a focus on the pharmacy benefits space. My career has been dedicated to creating data-driven strategies that deliver results while navigating the complexities of a regulated industry. I’m passionate about helping others leverage insights and creativity to solve challenges and achieve their goals.