Workshop Description
In this unique perspective from a Canadian utility, this social media expert will share how we use Meltwater’s AI Mira Studio and Social Listening to stay ahead of a potential crisis. This includes discovering the crises early and quickly, how to use social listening to navigate throughout a crisis, and how to optimize responses and content during and after a crisis.
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Why this matters?
We’ve been able to use Mira Studio to look into potential crises within a few minutes and utilize Mira AI Summary to our advantage. Whether we’re looking at chatter at a small community level or a wide scale, province level issue, we provide a unique perspective on how to navigate and discover issues. Canadian publications and social discussions tend to have a smaller reach than US counterparts, and finding a crisis can be challenging until it gets larger. This approach allows us to zero in on issues quicker that can otherwise be missed.
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About Me
My name is Harpreet Monteverde and I’ve worked in supporting crisis comms in the utility space through a social media lens for over 5 years , and have a wide range of utility related crises including significant power outages, gas incidents, floods, heatwaves, wildfires, high bills, communication crises, and other customer and internal stakeholder concerns including being on the front lines of our Public Affairs Emergency Team. I have developed the integration of Meltwater Engage at our organization from pitching, educating, optimizing, and executing. I also support our corporate communications team in elevating the incorporation Meltwater resources to enhance our proactive and reactive support for news and social corporate communications/crisis communications.Â