Most insights professionals use Meltwater to track what people say about their brands. But the real innovation gold lies in understanding what consumers struggle with - the gaps, conflicts, workarounds, and friction points they experience daily.
This workshop shows you how to shift from reactive brand monitoring to proactive innovation discovery. Instead of waiting for consumers to mention your brand, you'll learn to identify the friction points they experience that your brand can resolve.
What You'll Walk Away With:
- A proven framework for identifying consumer friction points that become innovation springboards
- The exact Mira AI prompts I use to analyze broad social conversations for market gaps
- Live demonstration of finding real innovation opportunities in real-time
- Methodology to transform social listening from reporting tool to strategic wayfinder
The transformation: Walk in as someone who tracks brand mentions. Walk out as someone who spots market opportunities before they become obvious.
Bottom line: Your insights will inspire innovation because you'll finally be looking in the right places in the right way... at consumer friction points, not just brand conversations.
Hi, I’m Kay Allison
My clients generate $2 billion in new revenue. Every single year.
I worked with United Airlines to create their Buy on Board Snack Boxes, Trojan to invent their vibrator that’s sold in CVS and Avon to invent Mark Cosmetics.
I’m way into AI and love the combination of real consumer conversations (Meltwater Explore) and Mira to run those conversations through my proven frameworks.
I’m a raving fan of Meltwater and the MIRA overlay and would love to show you how this combination has blown my clients’ minds.