Why This Topic Matters & What Attendees Will Walk Away With
Brand perception moves fast, and PR teams can no longer rely on intuition alone. Data is now the backbone of effective communications, and Meltwater Explore is one of the most powerful tools available to understand conversations, measure brand health, and uncover actionable insights. In this workshop, attendees will learn how to use Explore to build a truly data‑driven PR strategy. They will walk away with clear, practical steps for identifying trends, setting measurable objectives, and transforming data into communications actions that drive real business results.
About Me & Why I’m the Right Person to Lead This Workshop
I am a Mechanical Engineer with 15 years of experience who discovered a passion for the intersection of data and communications. After building my career in a multinational corporation, I transitioned into the Public Relations industry with a mission to elevate the role of PR through measurable, insight‑driven strategy. I believe that without the right data, it’s impossible to create objectives that deliver meaningful outcomes. Today, I help teams translate complex analytics into clear, strategic PR actions, making me uniquely equipped to guide attendees in unlocking the full power of Meltwater Explore.