Workshop Description
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The Topic: Gen-AI tools can generate infinite content, and authenticity has become a brand’s most defensive asset. Importantly, you need need to be proactive to identify, discover and take control of misinformation affecting your brand.
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This Workshop: In 30 minutes, we will focus on key elements brands need to consider for 2026 and beyond to protect themselves whilst building their Gen-AI creative abilities, this includes:
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Raising awareness of the power of AI art and video tools, the top tools and the speed + realism they bring.
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Setting up a social media listening and branding strategy that focuses on understanding audiences and growing communities to help fight against minsinformation. This goes beyond Boolean searches, but into Community Management.
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Doubling down on the “Human-in-the-Loop” when it comes to content and online presence, combining this with AI creativity tools.
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Why it Matters: As generative tools flood the market, standing out requires more than just high-quality visuals—it requires an authentic online presence that consumers can trust. We will explore how to stay ahead of the game by using AI to automate the mundane while intentionally over-indexing on human storytelling to safeguard brand reputation.
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Tactical Takeaways: Attendees will learn how to build a "Safety Stack" for creative AI adoption, including:
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Understanding who should be involved internally for your Brand and Social Strategy.
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Expanding your listening framework to stay aware of wider trends in creative AI spaces.
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The importance of investing time into community management and growing your brand to help take on misinformation.
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About the Speaker
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Proven Expertise: I am a consultant and AI content creator + educator who helps brands navigate the intersection of generative tools and corporate governance.
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I have worked extensively in social media listening, brand reputation and crisis management at a Fortune 500 company, helping to build their capabilities in the listening space.
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I have grown a community of over 25K creatives worldwide who are using AI tools to enhance their creativity on a daily basis. I support with regular educational content whilst partnering with major companies such as Adobe, Google, Runway, Freepik and more.
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My content can be found on LinkedIn, X, YouTube and my website.
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Summit History: I previously presented at the Meltwater Summit 2025 on "Turning Social Listening into a Crisis Management Powerhouse" (then as Manager of Crisis and Issues at PMI). This workshop is the natural evolution of that talk—moving from reacting to crises to proactively building an authentic, AI-resilient brand.
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Presentation Example: This is a presentation for a Fortune 500 Communications Department from November 2024.
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Hope to have the opportunity to come back for Meltwater Summit 2026!