Workshop topic
This workshop is about a simple shift. Most organizations collect media intelligence. Very few act on it fast enough.
The session shows how Meltwater automation, connected to tools like Microsoft Teams, can push the right information to the right people the moment it matters. No dashboards. No extra platforms. Just intelligence where work already happens.
Why this topic matters and what attendees will walk away with
Media intelligence often stops at awareness. This workshop focuses on what happens next.
Attendees will leave with:
• Practical ideas to automate alerts and insights
• Real examples of Meltwater inside Teams workflows
• A clearer way to reduce delays and internal noise
• A new perspective on using Meltwater beyond reporting
Everything shared comes from real operational use, not theory.
Short introduction about the workshop lead
I work at a Québec-based organization whose operations are limited to the province of Québec, yet we are widely recognized as the largest multi-sport student organization in Canada. We oversee student sport from elementary school through university, across many disciplines and competition levels.
My day-to-day work moves constantly between the field and the screen. I support events, work closely with journalists, prepare interviews, and provide regular media updates to senior leadership. I help decision-makers stay informed as media situations evolve, often in real time.
I am the right person to lead this workshop because this is my operational reality. I use Meltwater daily in a high-visibility, multi-activity environment where speed, clarity, and alignment matter. I have built automation workflows that reduce manual handling, accelerate information flow, and make media intelligence useful for leadership and operations, not only communications teams.
This workshop is grounded in real experience, real constraints, and real outcomes.