Description
This workshop breaks down how the Storytelling team at Langara College used Meltwater to spot an early media signal about alumnus Hudson Williams, move fast on an interview at exactly the right moment, and then keep momentum going through smart media monitoring and social listening. It’s a practical walkthrough of how we turned a “one article” into a full, audience-led activation and success story.
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Why it matters + what attendees will walk away with
In this session, we’ll share:
- How we used Meltwater to catch a spark early and make a confident call internally.
- How we moved from monitoring to action, turning that signal into an interview and story timing that landed.
- How we tracked mentions over time with ongoing Meltwater monitoring
- How we joined the conversation without forcing it, using Meltwater’s social listening to find the posts worth engaging with.
- How we measured what mattered and how we reported the results back internally (including never-before organic performance for the college and millions of video views, driven by audience energy and smart timing).
This is a workshop for people who want receipts, not just theory. Bonus point if you also want to gush about Heated Rivalry with me at the same time.
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About me
I’m Franck Despouy, Manager, Content Strategy at Langara College in Vancouver. I lead a content team that delivers newsroom-style storytelling and social content for a large public post-secondary.
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I’ve spent 15+ years in communications across multiple countries and industries, and I lean hard into data-informed judgement: what’s getting traction, why it’s getting traction, and what we should do next. Meltwater is a daily tool for me, and the Hudson Williams activation is a clean example of how listening, timing, and a little nerve can turn monitoring into a moment people actually care about.
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