I would like to apply to lead a workshop at Meltwater Summit NYC

Thanks ​@Triplesec3 

I need a few more details from you:
 

1. The topic you want to run a workshop on
2. Why this topic matters and what attendees will walk away with
3. A short intro about you: your experience and why you’re the right person to lead this workshop

1. Workshop Topic ideas. These could be separate or all wrapped into one:
   • Media Relations and the value of trade media vs Tier 1, e.g., WSJ etc.
   • Media Relations: Managing stakeholder expectations when they are only interested in Tier 1, e.g., WSJ etc.
   • How to sell/pitch the long game of Media Relations to stakeholders: from initial contact with reporter/editor, to intro call/meeting, to becoming a source that reporters reach out to for commentary. 
   • Media Relations: What reporters want for story ideas. The 3 Ds: Disruption, Data, Deals.
2. Trade media is just as important if not more important and valuable compared with top tier publications. For these reasons: trades will give you more ink; they are “must-reads” by your target audience because they’re “insiders” with deep expertise; and trade reporters often end up at top tier media. With shrinking newsrooms and new competition from new entrants like Semafor and social media like X and Tik Tok, getting the attention of traditional top tier media is getting increasingly difficult. If you don’t grab their attention with your email subject line or via text, your efforts are fruitless. They just don’t have time or bandwidth to read every pitch let alone respond to you if they aren’t interested. Attendees will walk away with tips and advice on how to grab the attention of reporters with pitches and they will learn stakeholder expectation management.
3. I’ve been a senior media relations professional for nearly 30 years across a range of businesses, primarily in financial services, including Goldman Sachs, The NYSE, RBS, and Zurich Financial Services/Scudder Investments.