How do leading brands turn raw conversation into decisions, protect trust in real time, and scale impact across complex orgs? 

This expert panel shares best practices for implementing social listening strategies, ensuring company-wide data-driven decision-making, prioritizing key insights for maximum impact, and optimizing collaboration with agency partners.

Speakers

️Moderator: Mark Hollyhead - VP Enterprise EMEA, Meltwater

️Marcy Cohen - Managing Director, Brand Experience, Moody’s

️Lexine Deluca - Senior Analyst, Social Media, Equifax

️Danny Gardner - Social Intelligence Lead, Haleon

️Bonnie DeMoss - Head of Customer and Market Intelligence, NetApp

Key Takeaways & Timestamps

• Communicate social listening findings effectively across departments to drive strategic alignment. →  3:50 
• Train teams to recognize and act on social insights through internal workshops. → 7:37 
• Best practices for managing social listening as a lean team. →  7:50 
• Collaborate with agencies and external partners to enhance social intelligence while maintaining internal control. →  7:00 

Watch this if you want to turn online chatter into real business impact with practical social listening strategies.