How does a small-town bakery explode into a billion-dollar cultural phenomenon?

Sawyer Hemsley will unpack the branding secrets that propelled Crumbl into a nationwide phenomenon. Learn how social media virality, consumer participation, and bold experimentation have shaped its success—and uncover the lessons other brands can take from their journey.

Speakers

️Sawyer Hemsley (Co-Founder and CBO, Crumbl)

Key Takeaways & Timestamps

• Influencer marketing is a powerful force for fueling organic brand growth. → 16:13 
• Leverage customer feedback to evolve brand offerings. → 22:40 
• The lessons learned from unsuccessful marketing experiments. → 28:06 
• Brand partnerships can drive excitement and exclusivity. → 30:48 

Crumbl’s growth shows that the perfect recipe blends innovation, authenticity, and community at every step.