Building a strong influencer network starts with finding the right people - and this toolkit shows you how. Follow these step-by-step instructions to use Klear’s discovery, vetting, and Recruit tools to identify high-fit creators and grow a data-driven, scalable influencer community.
Step 1: Analyze Past Successes
Your best future partners may look a lot like your past ones. User performance data to find creators with similar audiences and styles.
- Find new creators similar to your top performers with Similar and Suggested Influencers.
- Use Visual Search to surface creators with content matching your visual aesthetic
- Vet new creators before outreach using AI Summaries and Personalization to ensure brand-fit
Questions to ask yourself:
- What are my campaign goals? This could be brand awareness, lead generation, sales, etc.
- Who is my ideal target audience? Think about key social platforms, demographics, interests, and location.
- What is my budget? Do you want to spread it across multiple nano/micro-level creators, or select a smaller group of macro-level ones?
- What tone, values, and content styles match my brand or campaign? Keep this in mind as you’re looking at the influencer’s mood boards.
- Are there any influencers that I’ve worked with in the past that could fit into this campaign? Add them by searching their handle in the Influencers tab.
Pro Tip: Ensure new creators align with your goals with forecasted performance and credibility signals.
Step 2: Set Up AI Personalization
Define your ideal audience, tone, content themes, and values using the AI Personalization Engine.
📺 Watch: How to Set Up AI Personalization in Klear
🔗 Step-By-Step Guide: Setting Up AI Personalization in Klear
Step 3: Discover High-Fit Influencers
Ready to grow your creator network? Use Discovery to find the voices your audience is already listening to.
📺 Watch: How to Find Influencers Using Klear’s Database
📺 Watch: Accelerate Creator Discovery with AI Suggestions and Similar Influencers
🔗 Step-By-Step Guide: Discovering Influencers in Klear
Step 4: Vet Influencers
Vetting saves time and protects your brand. Use Klear’s profile analytics to evaluation authenticity, safety, and content fit.
Evaluate influencers for:
- Audience authenticity: Are their followers real, engaged, and relevant to your brand’s niche?
- Brand safety: Check past content for language, tone, and risk flags.
- Content alignment: Does their aesthetic, format, and posting frequency match your brand values and campaign goals?
📺 Watch: How to Vet Influencers
🔗 Step-By-Step Guide: How to Vet an Influencer’s Profile
📺 Watch: How to Vet Influencers for Brand Fit & Safety
🔗 Step-By-Step Guide: Vetting Potential Influencers for Brand Fit & Safety
Step 5: Use Recruit to Activate the Right Influencers (Add-On Feature)
Recruit turns influencer outreach into a two-way street by letting high-fit creators apply to work with you. Build branded application pages to capture inbound interest and scale your community faster.
📺 Watch: How to Gauge Interest in Collaboration
🔗 Step-By-Step Guide: Create a Custom Landing Page in Recruit
📚Looking for More Training?
We recommend the following courses to further your Klear learning: