Meet Theresa Faerch
Hello! I'm Theresa Faerch, EVP of Sales and Marketing at Cryos International. With over a decade of experience in marketing and management, I am passionate about creating exceptional customer experiences and driving growth for organizations. Previously, I was the CMO and have worked in several global organizations.
I've recently relocated to Orlando, Florida, USA, to be Executive Vice President, leading a team of marketing, sales, and operational professionals to develop and implement innovative strategies to reach and engage with our customers. Building a solid brand and delivering exceptional customer experiences are critical drivers of success for any organization, and I work tirelessly to achieve these goals.
One of the things that excite me about my role is the opportunity to work with a team of highly skilled and motivated professionals. A happy team leads to happy customers, and I'm dedicated to creating a positive work environment where my team can thrive.
In my free time, I enjoy reading and staying up-to-date with the latest trends in marketing and management. I also enjoy staying active by biking and exploring the outdoors. Continuous learning and development are essential for success in any field, and I'm always looking for new opportunities to grow and improve.
Since moving, one of my key learnings is how alike and yet different American culture compares to European culture.
About Cryos International
Cyros is the world's largest international sperm and egg bank; we're on a mission to help make the dream of having a child come true for people all over the globe.
We take pride in delivering to over 100 countries and providing a diverse range of carefully selected and screened donors with various ethnicities and phenotypes. And with the highest number of worldwide pregnancies in the industry, Cryos played a role in the birth of more than 70,000 donor-conceived children.
We deeply care about our #CryosFamily - our donors, customers, families, clinic staff, and employees. That's why we're committed to creating a welcoming and reassuring environment for everyone visiting our four locations and providing the highest quality of dedicated support and guidance – every time. To Cryos, it's personal.
My #Expert Focus
In an industry as diverse as ours, communication can be a real challenge, especially when you have a diverse target audience with a range of unique needs. At Cryos, we know this firsthand - our audience includes private clients with unique family structures, professional fertility clinics and hospitals, male and female donors, suppliers, and employees. To address this challenge, we developed a comprehensive communication strategy that unifies our messaging and clearly communicates our brand identity.
In my #Experts series, I'll take you on a journey through our communication strategy, sharing the struggles we encountered along the way and offering a step-by-step guide to creating your strategy.
Here's a glimpse of what to expect each Monday in May:
- Monday, May 15th:
- Monday, May 22nd:
- Monday, May 29th:
You can also reach out on LinkedIn: https://www.linkedin.com/in/theresafaerch/