️ In this episode of Expert Exchange, ​@DinoDelic  sits down with Drew Neisser, CEO (and self-proclaimed Penguin in Chief) of CMO Huddles, for a candid conversation about what’s broken in B2B marketing—and how to rebuild it.

Drew’s interviewed over 600 CMOs, authored two books, and built one of the most successful B2B marketing communities out there. He’s also a LinkedIn Top Voice who’s generated over 1 million organic impressions… by breaking every rule marketers are told to follow on the platform.

This episode is packed with insights for marketing leaders tired of artificial, short-term tactics and ready to put brand and community back at the center.

What you’ll take away:

• Stop separating brand and performance — why it’s a costly mistake to treat them like opposites (00:11:45)

• Artificial marketing is killing trust — how PE/VC ownership is shifting marketing priorities in the wrong direction (00:06:20)

• Reputation > reporting — why CMOs must educate CEOs on long-term brand value (00:29:10)

• Thought leadership, redefined — how Drew broke every LinkedIn rule and built real influence (00:32:55)

• Marketing’s multiplier effect — how brand impacts pricing, retention, hiring, and partnerships (00:42:10)

If you’re a CMO, B2B marketer, or executive thinking about how to build influence and impact beyond MQLs—this one’s a must-listen.