In this episode of Expert Exchange, ​@DinoDelic  chats with imy fellow Canadian] Jason Miller, Associate Director of Digital Marketing at York University, about what it really takes to tell a great story with data.

From guiding non-marketing stakeholders through campaign results to redefining which metrics matter—Jason shares how to move from reactive reporting to proactive storytelling.

This one’s for marketers, communicators, and analysts who are swimming in data but still struggling to connect the dots.

What you'll take away:

• Bounce rate isn’t always bad — and why context changes everything (00:06:52)

• Stop the data overload — how to focus your reporting on just a few metrics that matter (00:16:10)

• Map the journey first — why walking through the user experience before analyzing data leads to better insights (00:27:45)

• Be proactive, not reactive — how setting expectations upfront can make your reports clearer and more useful (00:12:35)

• Adapt for your audience — how Jason simplified data reporting across teams with different levels of data literacy (00:39:10)

Whether you're building monthly reports, presenting to leadership, or just trying to make sense of your own analytics—this episode will help you shift from “just the numbers” to stories that stick.