We’re back with Episode 3 of Expert Exchange.  If you work in PR, communications, or marketing, you’ve probably seen it happen: a strategy looks great on paper… then disappears by Q2ish.

In this episode of Expert Exchange, ​@DinoDelic  is joined by Nikki Little, CMO at Franco, and Emily Hebert, Integrated Communications Supervisor, about why that happens - and how to make a plan that actually sticks.

Together they dig into:

• Why so many strategies end up in the “strategy graveyard”

• How to align plans with business goals (and avoid working in a silo)

• Why execution plans matter just as much as strategy

• How to use data—and customer input—to guide decision-making

• The difference between being data-driven and acting on it

• Tips for making your plan flexible enough to handle change

If you’re in planning mode for next year or leading campaigns right now, this one’s worth a listen. Nikki and Emily share stories from the field and practical advice that hits home for anyone trying to keep up with a fast-moving industry.

And if you’ve got a strategy graveyard of your own…you’re not alone. Let’s talk about it in the comments