In my talk with Priscilla McKinney, CEO of Little Bird Marketing, we discuss her journey from cultural anthropologist to building a multi-million dollar business, alongside the shifting landscape of MarTech and the industry as a whole.

Join us as we examine the evolution of influencer marketing and the fascinating intersections of cultural anthropology and marketing. Priscilla shares her motto of #AlwaysBeHelping, and how it informs everything she does in the spirit of curiosity and collaboration. 

Priscilla’s insights into how understanding human behavior and decision-making elevate marketing strategies are not to be missed! Give it a watch, and join the conversation with your thoughts and questions in the comments.

Takeaways:

• Cultural anthropology provides valuable insights into human behavior and decision-making in marketing.
• Influencers serve as shortcuts for consumers in making purchasing decisions, and their role in marketing has evolved over time.
• The buyer's journey has become more complex and non-linear, with multiple touchpoints and influences.
• Entrepreneurship can be emotionally weighty, but curiosity and collaboration can help overcome challenges.
• The motto of #AlwaysBeHelping emphasizes the importance of providing value and assistance to customers.
• Emotional intelligence and understanding human behavior are key to successful marketing and sales.
• Optimism and energy are essential for driving success and achieving goals.