We’re back! Season 2 of the Expert Exchange podcast has officially kicked off—and we’re doing things a little differently this year with an audio-only format that keeps the focus where it matters: real stories, expert perspectives, and practical advice you can actually use.
To launch the season, we’re bringing you a powerful two-on-one conversation. Host
This episode is a must-listen if you work in communications, healthcare, or care about the impact of misinformation.
Here’s a snapshot of what we cover:
- Why misinformation spreads faster than facts – 6x faster, to be exact. Dr. G explains the systemic issues fueling this and the real-world consequences that hit the ER.
- Marketing’s new role in healthcare – More than brand awareness. Today’s campaigns must educate, build trust, and meet patients where they are, from gaming platforms to TikTok.
- Vanity vs. Vitality – Whether it’s weight loss, ED, or mental health, when identity and self-worth get tied up in medical choices, misinformation thrives. How can marketers push back?
- The power of credible voices – From physicians-turned-influencers to celebrity advocates, we unpack how authentic partnerships can drive trust—without compromising science.
- The cost of ignoring disinformation – Healthcare brands aren’t just competing with each other—they’re up against unqualified voices shaping public opinion (and outcomes).
- What companies can do – From investing in medical affairs and patient advocacy to proactively addressing false narratives, the call to action is clear: own the message or lose the audience.
And yes, there’s talk of coffee, cocktails, and cabbage cleanses… but don’t worry—we keep it grounded.
