In-Person Data-Driven Comms Workshop: Los Angelas
Data-Driven Communications Workshop: From Tactics to Strategic Impact
Most communications teams are stuck measuring what they do instead of what they achieve. This hands-on workshop changes that.
In three hours, you'll build the foundation for a communications function that earns a seat at the leadership table — not by working harder, but by connecting your work to what the business actually cares about.
You'll walk out with:
- Your North Star — a clear, defensible articulation of who you're trying to reach, what they currently believe, and what you need them to believe instead
- A Measurement Framework Blueprint — the metrics that actually matter, mapped to business outcomes (not just impressions and clip counts)
- Hands-on practice with the Input → Output → Outcome framework — the skill that separates strategic advisors from reactive order-takers
This isn't theory. You'll work on your own organization's challenges with guidance from Dino Delić and the Data-Driven Communications Research Lab at Meltwater.
Details: Tuesday, February 11, 2025 10:00 AM – 1:00 PM Los Angeles (venue details coming soon). Lunch provided.
Space is limited to keep the session interactive. Register now to save your spot.
Check out our Data-Driven Comms Starter Pack for a bunch of free resources and worksheets to help you become a trusted advisor to the c-suite
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