Hospitality & Travel Roundtable: What’s Actually Working With Influencers and Creators?

In this month’s Travel, Hospitality, and Food & Beverage Roundtable, we’re cutting through the noise around influencer and creator marketing to focus on one simple question: what’s actually working right now?

From destination marketing and hotel stays to restaurant launches and experiential campaigns, influencers and creators remain a powerful channel—but results can be inconsistent. Algorithms shift, audiences are more skeptical, and brand expectations continue to evolve. Many teams are reassessing how they select creators, structure partnerships, and measure success.

This discussion will explore what’s delivering real value today, where teams are pulling back, and how brands are adapting their influencer strategies to drive authenticity, engagement, and impact.

This session is not a webinar. It’s an open, peer-led conversation created for communications, PR, marketing, digital, and brand professionals who want a candid space to share experiences, compare approaches, and learn from peers across hospitality, travel, and food & beverage.

We’ll Discuss

• What types of influencer and creator partnerships are delivering results today?

• How are brands evaluating authenticity versus reach and follower counts?

• What content formats and platforms are performing best right now?

• How do you measure success beyond likes and impressions?

• What role does monitoring play in identifying creators, managing risk, and tracking impact?

This roundtable is part of Meltwater’s Industry Circles program—client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 35 seats have been filled.