Healthcare Roundtable: Managing Misinformation and Public Perception

In this month’s Healthcare Roundtable, we’re tackling a challenge that continues to shape public trust in healthcare organizations: how to manage misinformation while navigating rapidly shifting public perception.

From viral social content and media narratives to policy debates and community concerns, misinformation can spread quickly—often outpacing official guidance and creating confusion, fear, or skepticism. Healthcare communicators are expected to respond with accuracy, empathy, and clarity, all while coordinating across clinical, legal, communications, and leadership teams. This discussion will explore how healthcare organizations are monitoring emerging narratives, correcting misinformation without amplifying it, and communicating effectively with diverse audiences in high-stakes environments.

This session is not a webinar. It’s an open, peer-led conversation created for healthcare communications, PR, digital, and public affairs professionals who want a trusted space to share experiences, compare approaches, and learn from peers facing similar challenges.

We’ll Discuss:

• How do you identify and prioritize misinformation before it escalates?

• When is it better to respond directly—and when is silence the smarter option?

• How do you communicate clearly and empathetically in moments of heightened fear or uncertainty?

• What role does monitoring play in understanding shifts in public perception and sentiment?

• How do you align clinical experts, leadership, legal, and communications teams during fast-moving situations?

This roundtable is part of Meltwater’s Industry Circles program—client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 35 seats have been filled.