APAC Product Hour: Monitoring a Brand Crisis

Welcome to the Second Product Workshop of the Race to Summit!

Whether you're competing in the challenge or just looking to sharpen your skills, this workshop is for you! In this session, we'll dive into essential techniques for effectively monitoring and managing a brand crisis. While the definition of a crisis may vary, preparation is key.

You’ll learn how to:

• Research brand websites, social channels, and relevant hashtags to stay ahead of potential issues.
• Use Boolean search categories to refine your crisis monitoring, ensuring you capture the most accurate and timely information. 
• Set up smart alerts to ensure that if something does go wrong, you're ahead of the conversation and in control of the situation.

During this workshop, our team of Meltwater experts will guide you through how to keep a sharp eye on potential brand crisis and keep your key stakeholders in the loop! We'll wrap up the session with live Q&A, where our experts will be available to answer any questions and provide personalized guidance to ensure your success