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Marketing, Comms & PR Best Practices

Share questions, tips and best practices.

#ExpertsWithInsights

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mOlympian Summer Games

Here you can find all posts for the 2024 mOlympian Summer Games

Summer mOlympians 2024

Summer mOlympians 2024

24 topics
464 Replies

CheyennemEmployee

Use Case Toolkits

Industry & Market Research Toolkit

Monitoring industry and market research using Meltwater involves leveraging the platform’s advanced media monitoring, reporting, and analytics features to stay informed about trends, competitors, and industry developments. Here’s how you can do it effectively:Step 1: Identify the questions you want to answer Step 2: Identify search terms Step 3: Build your Industry Search Step 4: Filter your search Step 5: Understand your results Step 6: Save your search Step 7: Tracking and Monitoring Step 8: Share Insights & Reporting Step 1: Identify the questions you want to answerOnce you determine the question, use it as a prompt with our AI Search Assistant.What are the top trends in my industry? Which companies or brands are leading in this space? What are the new innovations or technologies being discussed? What are my competitors doing? How is my brand being perceived in the industry? Who are the key influencers in this industry? What is the public sentiment around my industry? Which publ

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 1: AND OR NOTPractice

Boolean Practice 1 (AND, OR, NOT) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, and quotations. Scenario 1 👵Find documents that mention Princess Leia and Luke Skywalker but don’t mention Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through. Scenario 3 ✈Find documents that mention Delta

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 3: Nested SearchPractice

Boolean Practice 3 (Nested Search) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches.Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using nested searches. Scenario 1 👵Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru Scenario 3 ✈Find

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 2: NEAR, ONEARPractice

Boolean Practice 2 (NEAR, ONEAR) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, NEAR, and ONEAR and quotations. Scenario 1 👽Find documents that mention Yoda and Luke Skywalker within 6 words of each other. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through. Scenario 3 ✈Find documen

MargotmEmployee

Boolean Wizards Academy Group

Boolean Advanced Practice 1: To, Mention, & FromPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find specific content from Twitter. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the Twitter operators:to: mention: from: Scenario 1 👵Find Twitter documents that mention or are a reply to @MarkHamill that also mention Luke Skywalker. Scenario 2 🍔Find Twitter documents that are posted from at least one of the following fast-food restaurants: @BurgerKing, @McDonalds, or @Wendys. All documents should also include the keyword french fries. Scenario 3 ✈Find documents that are ear

MargotmEmployee

Boolean Wizards Academy Group

Boolean Advanced Practice 3: Title & IngressPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find prominent mentions of your organization. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the operators title: and ingress:. Pick at least one scenario listed below and create a mock search. Add your search as a reply below. Scenario 1 👵Find documents that mention Star Wars or George Lucas in the first paragraph of an article written by Mike Hale. Scenario 2 🍔Find documents that mention at least one of the following McDonald’s holiday menu items in the title or first paragraph:

MargotmEmployee

Boolean Wizards Academy Group

Boolean Advanced Practice 2: AuthorPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find content from journalists. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the author operator. Scenario 1 👵Find documents written by the journalist Mike Hale that mention Star Wars or Lord of the Rings. Scenario 2 🍔Find documents about the company McDonald's that are written by at least one of the following journalists: Isabella Simonetti, Vivian Giang, or Stephen Gandel. Scenario 3 ✈Find documents that mention Delta Airlines and supply chain that are written by the journalist

LMalcolmExplorer

Applied Systems, Communications Specialist in ATL, Dallas, Chicago, or Toronto

Communications SpecialistJob Location: US | CAJob DescriptionApplied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a Communications Specialist to support North American communications programs that effectively describe and promote Applied and its portfolio of brands to increase corporate and brand awareness in alignment with organizational strategy and messaging. Reporting to the Director of Communications, the Communications Specialist will plan and execute on high-quality communications to support our external marketing communication programs. They will create and maintain media relationships to drive earned coverage for brand awareness as well as research opportunities and develop content to create engagement through integrated communications, outreach, and promotions across a variety of marketing platforms. The Communications Specialist should possess excellent writing, interpersonal skills, and critical thinking to succeed in this fast-paced

CheyennemEmployee

Use Case Toolkits

Reporting & Stakeholder Engagement Toolkit

There are a number of different Reporting options in Meltwater. This toolkit walks you through the two most popular. Before getting started, save your search using the Brand Monitoring Toolkit (step 6). Shareable Dashboard Analyze Report NewsletterShareable DashboardCreate presentation-ready reports about your brand’s media coverage.Or read our How to guide. Analyze ReportCreate custom reports and dashboards for earned media.Or read our How to guide. NewsletterKeep stakeholders briefed and ensure they are informed and aligned with the organization's messaging and strategic goals.Creating Newsletters with Meltwater Academy Course Or read our How to guide

CheyennemEmployee

Use Case Toolkits

Running a PR Audit Toolkit

Conducting a PR audit using Meltwater software involves a structured approach that evaluates the effectiveness of your public relations strategy across various media channels. Before getting started, save your search using the Brand Monitoring Toolkit as Step 1. Step 2: Define Your PR Objectives and Metrics Step 3: Set Up Media Monitoring Searches Step 4: Evaluate Media & Campaign Coverage & Effectiveness Step 5: Competitor Benchmarking Step 6: Journalist Impact Step 7: Assess Crisis or Negative PR Step 8: PR Insights Business Alignment & RecommendationsStep 2: Define Your PR Objectives and MetricsConsider what you want to achieve, whether increased brand visibility, improved public sentiment, or expanded media reach.Enhance brand visibility in target markets. Improve sentiment around your brand (positive/neutral/negative). Increase share of voice against competitors. Maximize media reach and presence in top-tier publications. Measure the effectiveness of specific PR c

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