Are you ready to level up your skills, win incredible prizes, and connect with other Meltwater users along the way? The next mCommunity competition is here, and this time, we’re offering our biggest prize of the year—a trip to Meltwater Summit 2025 in NYC!
With Meltwater Summit just around the corner, it’s time to join the Race to Summit, our latest learning-based competition where you’ll take on the role of a Communications Manager, tackle real-world challenges, and put your skills to the test.
- Win a Trip to Summit (2 tickets, hotel stay, and an airfare voucher), Lululemon Gear or a donation to a charity of your choice!
- Earn points by attending trainings, engaging in the community, and completing challenges
- Compete in fun, interactive weekly assignments designed to help you master Meltwater
Looking for something specific in this post? Reference These Quick Links!



What is Race to Summit?
Race to Summit (RTS) is a learning-based competition designed to enhance your Meltwater skills while rewarding your progress along the way.
Competition Dates: February 27 – April 3rd
Winners Announced: Friday, April 4th
Your role
- Choose a charitable organization that supports a cause you're passionate about.
- Step into the role of Communications Manager for that organization.
- Participate in weekly workshops and challenges designed to help you grow in your role.
- Compete for incredible prizes, including tickets to Meltwater Summit 2025, hotel stay, and an airfare voucher!
How to Participate
Step 1: Be an mCommunity Member
All participants must be registered members of mCommunity. Sign in using your Meltwater Product login to get started.
Step 2: Register & Attend a Race to Summit Product Workshop
Each week, we’ll host at least one qualifying workshop (some weeks offer two). You can attend one or both!
Eligible Workshops:
- Getting Started with Media Monitoring
- Register here for Americas and EMEA timezones
- Register here for APAC timezones
- Advanced Boolean Search Techniques
- Register here for Americas and EMEA timezones (only one-time session - recording will be available in the Video Vault within 24 hours)
- Monitoring a Brand Crisis
- Register here for Americas and EMEA timezones
- Register here for APAC timezones
- Creating and Managing a Brand Ambassador Program
- Register here for Americas and EMEA timezones
- Register here for APAC timezones
- Building Brand & Campaign Reports
- Register here for Americas and EMEA timezones
- Register here for APAC timezones
Attending at least one workshop automatically enters you into the competition!
Step 3: Subscribe to the Race to Summit 2025 mCommunity Page
Every Monday, we’ll post: Your weekly assignment
Helpful resources
Workshop reminders (recordings available!)
Stay updated by subscribing to the Race to Summit 2025 mCommunity page.
Step 4: Earn Points & Compete!
There are 3 ways to win:
1. Most Points Earned
Earn points by engaging in mCommunity:
- Complete an Academy Course → 100 points
- Attend a live RTS Product Workshop → 100 points + an mCommunity badge
- Create or reply to a post → 20 points
- Answer a question (Best Answer selected) → 25 points
- Receive an Upvote
→ 5 points
- Give an Upvote
→ 1 point
Final Challenge: Build a Dashboard
At the end of the event, you’ll use everything you learned to build a Dashboard and share it in mCommunity for two more ways to win.
- 2. Top 3 Dashboards by Views (you will be able to share these externally)
- 3. Top 3 Dashboards by Likes

Don’t worry - we won’t keep you in the dark on how many points you’ve earned!
Here are a couple of ways you can keep an eye on your progress throughout the competition:
- The mCommunity Home Page features a Leaderboard where you can track your weekly points.
- We’ve created a form to help you track your points over the span of the competition
- Complete and submit this form, and we’ll send you an email with your total mCommunity points
- To get your points count for the competition so far, use February 27 as the start date and the current date as the finish
- You can submit the form as many times as you need to to ensure you stay up to date!
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At the end of the competition, we’ll award first, second, and third place in each category.
Most Points Earned
- Grand Prize (Most Points Earned - 1st Place) - Trip to Summit
- Registration for 2 to Meltwater Summit 2025
- Hotel Stay (one room in the Meltwater Summit room block) for the event
- Airline voucher in the amount of up to $750 USD
- Grand Prize (Most Points Earned - 1st Place) - Trip to Summit

- 2nd & 3rd Prize: One ticket to Meltwater Summit + Lululemon pullover
Lululemon Gear (Scuba Funnel-Neck or Steady State Half Zip)
Most Upvotes on Final Challenge Dashboard:
- 1st Prize: One ticket to Meltwater Summit 2025 + Exclusive lululemon pullover + $50 (USD) donation to your selected charitable organization
- 2nd & 3rd Prizes: One ticket to Meltwater Summit + Exclusive lululemon pullover
Most Views on Final Challenge Dashboard:
- 1st Prize: One ticket to Meltwater Summit 2025 + Exclusive lululemon pullover + $50 (USD) donation to your selected charitable organization
- 2nd & 3rd Prize: One ticket to Meltwater Summit + Exclusive lululemon pullover
+Good+luck,+and+may+the+best+competitor+win!+



The Fine Print:
-
Eligibility: All participants must be registered members of mCommunity at the time of entry and prize distribution.
- Automatic Entry: You will be automatically entered into the competition upon registering for at least one Race to Summit workshop during the event. (See workshop schedule above.)
- Earning Points: Points are awarded based on various mCommunity activities. (See the point breakdown above for details.)
- Competition Timeline: The competition runs from February 27, 2025, at 12:00 AM UTC to April 3, 2025, at 11:59 PM UTC.
- Lululemon Prize Policy: Each winner is eligible for one Lululemon pullover. Winners can select their preferred size, but color selection is not available. If the item is out of stock, a comparable item will be provided.
- Winner Announcement & Requirements: Winners will be announced and contacted on Friday, April 4, 2025. To claim a prize, winners must be current Meltwater customers and active members of mCommunity at the time of the award.
- Travel Documentation: Winners are responsible for obtaining all necessary visas, travel documentation, and approvals required to enter the United States for Meltwater Summit 2025. Meltwater is not responsible for securing travel documents on behalf of the winners.
- Community Guidelines: All participants must follow Community Guidelines throughout the competition.
What are you waiting for? Make your Summit dreams a reality by registering for one of the above workshops!