Whether you're crafting executive reports, campaign recaps, or crisis response overviews, explore practical use cases to help you bring insights to life through Mira Studio.

Creating a Media Brief in Seconds with Mira Studio

Preparing for a media interview? Mira Studio can help you get your spokesperson fully prepped—without hours of manual research. Here’s a simple guide to creating a high-impact brief, fast:

How it works

1. Click Mira Studio in the left-hand navigation bar
2. Select the Media Brief core prompt

   • Create a media brief for aperson of interest] and tjournalist] to discuss topic].

   • Replace:
     • “Person of interest” with your spokesperson and their title
     • “Journalist” with the name of the journalist
     • “Topic” with the topic or purpose of the interview

3. Add context to tailor the brief

   • Note: This step is optional but can improve the output dramatically. Useful context includes:

     • The journalist’s name or outlet (if known)
     • The objective of the interview (e.g., product launch, brand positioning, damage control)
     • Your top one or two key messages
     • Specific areas to avoid (e.g., unreleased data, legal issues)
     • Date, location, time, and any other logistical information (if known)

4. Click Enter to generate the brief
   • Mira Studio will create a media brief in seconds that includes:
     • Background on the journalist and their recent work
     • Relevant news stories and coverage
     • Suggested story angles that align with your goals
     • Sensitive topics or questions to anticipate

5. Review your brief
   • Before sending it to your spokesperson:
     • Scan for final edits or internal notes
     • Add any proprietary messaging or positioning
     • Confirm logistics or timing details if needed
6. If you want to personalize this content further, click Copy and paste it into a working document outside of Meltwater where you can make final edits.
7. Click export by PDF or send by email to share your brief once it is ready

Mira Studio turns what used to be hours of manual prep into less than a minute of work. Instead of piecing together backgrounders, articles, and messaging frameworks by hand, you can now focus your time where it really counts—preparing your spokesperson, refining your message, and ensuring every interview is time well spent.