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Discuss Industry Best Practices

#ExpertsWithInsights

17 topics
44 Replies

DinoDelicmEmployee

#ExpertsWithInsights

Episode 4: Unlocking the Art of Competitive Intelligence and Collaboration in MarketingPodcast

In this episode of the Expert Exchange Podcast, host Dino Delic sits down with Tim Bowman, Head of Compete, Product Marketing at Asana. This conversation explores the concept of three personas in business, the importance of teamwork, the role of friction in collaboration, and the challenges of working in large companies. We also delve into the value of competitive intelligence and the secret of being an introvert, and conclude the conversation with a discussion on the career path in competitive intelligence.In this conversation, Tim Bowman discusses the power of declarative memory and abstract thinking, as well as the importance of memory plasticity and learning. He shares his insights on the gap between learning and application and the fear of scaling ideas. Tim also emphasizes the need for milestones in life and the value of progress. He explores the mindsets required for strategy and the significance of optimism, patience, and humility. Tim highlights the benefits of user manuals an

DinoDelicmEmployee

#ExpertsWithInsights

Episode 5: From Tools to Tactics: Exploring PR's Transformation with Meltwater and AIPodcast

mCommunity regulars will likely recognize UPLIFT group leader, mChampion, and mCommunity MVP @DEClarke as the guest in Episode 5 of the Expert Exchange Podcast, “From Tools to Tactics: Exploring PR’s Transformation with Meltwater and AI.”In this conversation, David Clarke, Deputy Press Secretary with the NYC Department of Education, discusses his experience with Meltwater and the changes he has observed over the years. He highlights the improvements in Meltwater's database, support, and responsiveness that have made it easier for him to do his job.David also praises mCommunity and mAcademy’s valuable resources and networking opportunities. He emphasizes the power of connecting with professionals in the field and the benefits of sharing expertise and ideas. The conversation delves into the evolution of PR and communications, the specialization of roles, and the importance of AI in the industry. David encourages those starting in the field to leverage their innate skills in social media

Singapore Chapter

Chapter Poll: What would you most interested in discussing in our group?

Hi Singapore Chapter, We need your feedback! Now that we have officially launched our Meltwater Chapter we need your feedback to better understand what you would most like to discuss, learn more about, and brainstorm in this group! We want to make sure that we are tailoring the conversation, updates, and educational material in the group to our members needs as much as possible. Let us know what you would be most interested in discussing using the poll below and I’ll post results and more information about our first meetup in the coming weeks 🙂

Jacinda EspinosamEmployee

Meltwater: Sensitive Content Warning in Image Previews + Highest Syndicated Article Default ViewMeltwater Update

Two updates this week to improve your content previewing experience!Sensitive Content Warning in Image Previews Highest Syndicated Article Default View Sensitive Content Warning in Image PreviewsNow you can decide what you want to se, and what you don’t when scrolling through previews What is it and what’s the value?Introducing a “Possibly Sensitive” content warning on article or post previews.Within Meltwater, a small percentage of content is recognized as potentially sensitive. We’re empowering users by adding a blur to the content preview, which can be exposed by clicking “show” Users are warned if the content might not be suitable. For PR and Marketing pros in high-risk industries, or those prone to large amounts of spam, sensitive content like violence or NSFW images can be automatically blurred Available for content in Explore, Analyze, Monitor, and Author Segments Learn more in the Help Center:Getting Started with Explore Highest Syndicated Article Default ViewEasily underst

kelly.bebenekmEmployee

#ExpertsWithInsights

Episode 1: The Value of Data in Understanding Audience Behaviorpodcast

For our first Expert Exchange Podcast, host Dino Delic interviews Sean McNulty, Creator and Writer for The Wakeup Podcast, exploring a range of fascinating topics including entrepreneurship, content creation, and the dynamics of women's sports and MLS. This episode delves into the critical balance between creativity and execution in business, as well as the art of maintaining audience engagement across various industries.Listeners will be treated to insightful discussions on converting casual fans into core enthusiasts, with real-world examples like Tiger Woods in golf and the NFL’s strategies for keeping audiences engaged. The conversation also navigates the complexities of societal issues within brand strategies, highlighted by Bud Light's recent controversy, and underscores the importance of truly understanding one's audience beyond the noise of social media.The podcast provides perspectives on the challenges of sustaining interest and quality in long-running franchises, with a focu

Jacinda EspinosamEmployee

Engage: Rules-Based Automations for Fan Messages in ConversationsEngage Update

Up-level your community management with new Rules-Based Automations for Fan Messages in Conversations!Say goodbye to manual moderation tasks and automatically tag, modify sentiment, or hide fan messages using a customized keyword rules engine 🙌 To get started, click the Content dropdown in the left hand navigation bar and select Automation For a full walkthrough of the feature, check out our article in the Help Center: User Guide: Rules-based Automation for Owned Social Accounts. A few callouts:Rules apply only to Conversations Rule actions are for owned social only. Earned is not included. Rules created will be applied on a go-forward basis. We are not able to apply automations retroactively. Some actions aren’t compatible with all social channels. See Limitations in the Help Center article.

Singapore Chapter

Looking to level up your reporting game? Join us for our upcoming Training Hour focused on media monitoring!

Hi Everyone, If you’re looking to better understand the media monitoring and reporting capabilities in Explore you won’t want to miss our Training Hour on May 13th specifically for our APAC clients. These helpful sessions are hosted by our product experts and allow you you to ask questions and discover new tips and tricks for making the most of your Explore tool. Find out more details and register below! Join us with other Meltwater clients to run through real-life scenarios and learn to apply Meltwater tools to enhance your marketing and PR strategy! Must bring:Your login credentials to the Meltwater application Meltwater Mobile downloaded on your smartphone (Available via App Store or Google Play)What will be covered:Meltwater Mobile Updates to search functionality across news, broadcast and social media Measurement reporting Setting up alerts Register Now

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 1: AND OR NOTPractice

Boolean Practice 1 (AND, OR, NOT) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, and quotations. Scenario 1 👵Find documents that mention Princess Leia and Luke Skywalker but don’t mention Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through. Scenario 3 ✈Find documents that mention Delta

MargotmEmployee

Boolean Wizards Academy Group

Boolean Advanced Practice 1: To, Mention, & FromPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find specific content from Twitter. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the Twitter operators:to: mention: from: Scenario 1 👵Find Twitter documents that mention or are a reply to @MarkHamill that also mention Luke Skywalker. Scenario 2 🍔Find Twitter documents that are posted from at least one of the following fast-food restaurants: @BurgerKing, @McDonalds, or @Wendys. All documents should also include the keyword french fries. Scenario 3 ✈Find documents that are ear

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 3: Nested SearchPractice

Boolean Practice 3 (Nested Search) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches.Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using nested searches. Scenario 1 👵Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru Scenario 3 ✈Find

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