podcast

Episode 1: The Value of Data in Understanding Audience Behavior

  • 27 April 2024
  • 8 Replies
  • 381 views
Episode 1: The Value of Data in Understanding Audience Behavior
Userlevel 7
Badge +2

For our first Expert Exchange Podcast, host Dino Delic interviews Sean McNulty, Creator and Writer for The Wakeup Podcast, exploring a range of fascinating topics including entrepreneurship, content creation, and the dynamics of women's sports and MLS. This episode delves into the critical balance between creativity and execution in business, as well as the art of maintaining audience engagement across various industries.

Listeners will be treated to insightful discussions on converting casual fans into core enthusiasts, with real-world examples like Tiger Woods in golf and the NFL’s strategies for keeping audiences engaged. The conversation also navigates the complexities of societal issues within brand strategies, highlighted by Bud Light's recent controversy, and underscores the importance of truly understanding one's audience beyond the noise of social media.

The podcast provides perspectives on the challenges of sustaining interest and quality in long-running franchises, with a focus on the rise and fall of giants like Marvel. Concluding with strategic advice on knowing when to end a project to satisfy audience expectations and the crucial role of data and social media in driving success, this episode is a must-listen for those interested in the intricacies of audience engagement, the strategic balance required in content creation, and the evolving landscape of the entertainment and sports industries. Tune in to discover how accidental magic in Hollywood and tactical decision-making can shape the future of entertainment.

 


8 replies

Userlevel 7
Badge +28

...this episode is a must-listen for those interested in the intricacies of audience engagement, the strategic balance required in content creation, and the evolving landscape of the entertainment and sports industries.

Very interesting topics and presentation- thanks for sharing the recording!

Userlevel 1
Badge +2

Hi will these be out on podcatchers like Apple Podcasts and Spotify?

Userlevel 7
Badge +2

Hi will these be out on podcatchers like Apple Podcasts and Spotify?

Hi Tarryn,  We are exploring this, stay tuned. YouTube also has a podcast section now. Why would you want the podcast to be hosted on these podcatchers? and do you have a preference?

Userlevel 1
Badge +2

Hi will these be out on podcatchers like Apple Podcasts and Spotify?

Hi Tarryn,  We are exploring this, stay tuned. YouTube also has a podcast section now. Why would you want the podcast to be hosted on these podcatchers? and do you have a preference?

Hey Kelly, 

My preference is Apple Podcasts or Spotify - Youtube does not allow you to listen and stay busy doing other things on your phone. It’s easier to access on these apps as well. Thanks so much for asking!

I would also like to subscribe in my podcast app of choice, Podcast Addict.

The podcasts would be more useful if you included the transcripts as YouTube does.  My Ethiopian students struggle with spoken English and would benefit from being able to read and take notes on the transcripts.

Userlevel 7
Badge +2

Hi @Sheger,

Interesting, I thought the transcripts show when it plays.  For example, this is what I see when I watch the above podcast:

 

This is really good feedback, I will see how else we can embed the transcript so it plays.  Thank you for raising.

Userlevel 7
Badge +1

Hey @Sheger - This is actually possible right now! You can turn on Closed Captioning by clicking the CC icon on the video (next to the volume control):

 

Does this cover what you need? 🙏

Comment