Media Relations: 2026 Year-End Release Updates & Resources

Here you’ll find the 2026 Year-End Release updates, training, and resources for Media Relations. Explore how to find the right contacts, personalize outreach, manage relationships, and measure earned impact.

Product Updates

• Outreach Personalization — Build one pitch for your journalist list, then personalize each message before sending.
• Relationship Activity Tracking — Keep one shared record of every pitch, reply, note, and list update.
• Journalists Beyond Your Package — Search Meltwater’s global media database—not just your subscription—to discover more journalists and outlets.
• Podcast Searching — Search 20,000 podcast contacts worldwide.
• Pitch Tracking Enhancements — Organize, export, and track pitch results over time.
• More Relevant Search Cards — See relevance signals and take key actions directly from Media Relations search cards.

Courses and Training

• Media Relations Core Course — Get up to speed with the refreshed course, covering the workflow from setup through first outreach.

Playbook

• Media Relations: From Strategy to Earned Media Impact — Learn how to plan, execute, and measure a Media Relations campaign.