In today’s fast-paced media environment, organizations must be prepared to handle unexpected events quickly and effectively. The Crisis and Risk Management Toolkit is designed to provide you with the insights, tools, and resources needed to navigate crises, mitigate potential risks, and safeguard your organization’s reputation.

Step 1: Prep Work

Create your Crisis Search using the crisis monitoring checklist. This checklist includes questions to get you thinking about the crises that could happen to your brand, industry, or organization. Additionally, we provide prompts for you to use with the AI Search Assistant to help create your search.

Step 2: Create a Custom Category in Explore

Before creating your custom category, you must have an existing saved search. Since crises often involve a specific brand or organization, create a brand search using the Brand Monitoring Toolkit. 

Once you’ve created your brand search, create a custom category.

Or read the How to Guide. 

Step 3: Apply your Custom Category

Or read the How to Guide. 

Step 4: Save your new search

After applying your Custom Category to your original saved search, the results will update. To save these new results, it is important to save them as a new search. 

Step 5: Set up alerts 

Or read the How to Guide. You can also integrate your alerts with Slack or Microsoft Teams.

Step 6: Monitor in real-time

Check out our Monitoring Toolkit:

Step 7: Share your Insights

Learn more about creating and sharing reports with our Reporting Toolkit: