Kinetiq: Broadcast and Podcast Source Content

ICYMI: On November 15, 2024 Meltwater transitioned to a new broadcast and podcast monitoring partner, Kinetiq, to better meet your evolving needs. This change reflects our commitment to delivering continuous improvement and the best possible media intelligence solutions.  

Changes bring questions, we’ve compiled this list to help answer a few of these questions.

Is TVEyes content still available?

TVEyes content is still available in reports but not accessible.  This means, you can see the metrics associated with the historical broadcast results but you can’t click to access the video.

Radio and Broadcast Data
 

1. What are the high level differences between TVEyes and Kinetiq?

   • While it’s not an apples-to-apples comparison between TVEyes and Kinetiq due to their differing approaches and capabilities, we’re confident this transition marks a significant step forward for our customers. With Kinetiq, you’ll benefit from:

     • Extended Content Access: Broadcast content will now be available for up to 12 months, compared to the previous 30-day window, giving you more flexibility and a longer-term view of your media coverage.

     • Modern Platform: Kinetiq offers a more intuitive, modern platform that streamlines workflows and enhances usability.

     • Broader Coverage: Their ongoing commitment to expanding coverage across additional countries and sources means more reliable and comprehensive monitoring for our global customers. Kinetiq is also adding new sources daily, further strengthening its offering and coverage capabilities.

     • Enhanced Capabilities: Improvements in areas such as radio monitoring and speech-to-text (STT) functionality, particularly across EMEA, are areas we’re especially excited to bring to your toolkit.

   • We understand that transitions can come with some adjustments, and while there may be differences in coverage during this period, our teams are working closely with Kinetiq to address any gaps and provide a seamless experience.
      

2. What radio sources are available?
   • Currently only U.S. radio sources are available. We are actively adding global radio sources and should be available shortly. We hope to have a healthy amount of new channels available by January 2025. 
      

Broadcast Archive and Exports

1. Can we get retroactive/historical data from Kinetiq?

   • Historical data is available from  Nov 15, 2024 on and retained for 12 months, where customers will have access to clips and transcripts.

   • Following a year, we will still display the content in results for reporting purposes, but content will not be accessible.

   • Previously, TVEyes content was only available for 30 days.
      

2. How is TVEyes’ historical data handled?
   The content is still in the platform, but links to it will not work for now.
    
3. Is historical content for ANZ broadcasts accessible?
   Yes, since it remains with TVEyes rather than Kinetiq.
    
4. Is there an option to send clips to the Broadcast Archive?
   This will be available by December 10, 2024. The archive feature is included for all Kinetiq customers and no longer requires separate purchase.
    
5. What metrics are available for broadcasts?
   Metrics include reach, AVE, and ratings. These are currently only available for U.S. broadcasts.
    
6. What am I able to export with Kinetiq? 
   Date, headline, URL, opening text, hit sentence, source, country, language, and reach.
    

Broadcast Metrics
 

1. How is viewership/media value calculated?
   • Viewership data is provided to Kinetiq via Nielsen. National audience ratings are received every week with data from the previous two weeks. The Local audience ratings are received at the end of each month for the previous month. For both, estimates will be used in the interim.
   • The estimate values are what we display in Meltwater as the “Reach”. The “Reach” in Meltwater will reflect the local viewership value. If no local viewership is available, then the national viewership value will be used. The “Reach” in Meltwater will not update after the fact as the more accurate Nielsen ratings come through, so clients can check the Kinetiq media player for updated figures.
   • AVE/Media Value is provided to Kinetiq via SQAD, a media cost forecasting and data analytics company that provides media values based on actual paid media buys.
     
      

Media and Clips
 

1. When do media links expire?
   Links expire one year after the air date.
    
2. Are clipped segments shareable?
   Yes, custom clips shared via the “Copy link to clipboard” option will be accessible to the recipient.
    
3. Can I create custom clips?
   Yes, See this feature in action
    
4. Can I add clipped segments to newsletters?
   Not currently.
    
5. Can I download and share clips?
   Yes, downloads and sharing are supported.
    
6. How do I download clips?

1. Manually select a start and end point for the clip.
2. Click “Set Start” followed by “Set End” (maximum clip length: 10 minutes).
3. Click the “Make a clip” icon in the top-right of the player.
4. Share the clip via email or copy the instant play link to share.
    

Filtering Data, Ads/Commercials

1. How do I target specific sources in my Boolean Search? 
   You have two options, both involve engaging Product Support.

   Option 1: Email help@meltwater.com and provide them with the sources you want to include in your search. They will update your search to include these terms.
   Option 2: Email help@meltwater.com and request the source ID for Kinetiq.
   • Update your Boolean with sourceid:"kinetiq:ResourceId".
     Example: sourceid:"kinetiq:CH00025".
   • It is recommended to use sourceid instead of sourceName in saved searches to avoid issues if channel names change.
      
2. Can Kinetiq filter out ads?
   Yes, use the Boolean term: not promotional:true.
    

Transcripts
 

1. Do we get the full transcript with Kinetiq? From where?
   Yes. The method will vary by country. For the US, transcripts are based on closed captions that are provided to Kinetiq. Outside of the US, Kinetiq will rely on “Speech to Text” (STT) providers to accurately generate transcripts
    

Pricing and Customer Data
 

1. Is pricing for Kinetiq the same as TVEyes?
   Yes, pricing remains unchanged.
    

Source Requests
 

1. How do I request a new source?
   Please message your Meltwater Account Manager.