This test case provided a great look outside my organization at an issue I often find while looking into topics that often flash as a potential crisis before quickly fading away. The test case looked at the American Heart Association being mentioned within the conversation and controversy around whether sugary sodas and other foods should be allowed under SNAP benefits.
https://app.meltwater.com/report/public/fT9GQ3GYLRLeGNhXTXMBWCGj
PASSWORD: RTS
The mentions surged for several days on X before fading just as fast. I used the brand report dashboard to offer my own context to the charts and arranged the slides to better show the peak and fall of the social mentions, where the negative sentiment was coming from and the keywords and key themes around it. Let me know your thoughts and also if you see similar spikes in social media mentions coming from reposts on X.