Product Updates

Tag content in Meltwater, instantly. We're reducing the time spent organizing your content with tags, for continued speediness and ease of use in Media Monitoring! What is it?As part of our continuous efforts to improve speed and performance across the Meltwater app, we’re introducing faster tagging in content streams found in Monitor, Author Segments, Explore, Analyze, and Media Relations.What's the value?Tag content instantly for future monitoring, at the click of a button No more extended loading delay when you save content to a tag Get to the work you need to do faster with less time spent on manual effort  

An update to Instagram carousels in Publish - you can now add mixed media, just like on native Instagram! What is it?Create, schedule, and publish Instagram carousels in Publish, now with the ability to support Mixed Media (i.e. photo and video together)!  What’s the value?Engage your audience with Carousel posts, the Instagram post type with the highest engagement rate. Ensure a consistent and visual brand identity across social by posting Instagram Carousel posts alongside FB, TW, LI, and YT. Screenshots:   

What is it?Klear already provides AI powered Suggested Influencers directly on the homepage. Now, we’ve made it even easier to access and review curated recommendations with a Suggested Influencers Weekly Email that goes straight to your email inbox. What’s the value?Scale your network and discover influencers faster with AI powered recommendations just for you Keep Discovery top of mind with the flexibility to move at your own pace. So you can jump into outreach with options at the ready when the time comes Decrease the time spent building and navigating manual searches Screenshots:   Notification Settings are located in My Preferences to turn on or off emails (Suggested Influencers is turned on by default)  

You might have noticed that the #ExpertsWithInsights channel currently has far fewer #Experts than you’re probably accustomed to seeing pinned to the top of the page. To assist navigating our back catalog of #ExpertsWithInsights content, we’ve started this fresh new #ExpertsWithInsights channel, and renamed the old one: #ExpertsWithInsights (2023) channel.  What does it mean?Since the kickoff of mCommunity’s #ExpertsWithInsights program, we’ve featured 13 different blog series from the PR, Communications, and Marketing experts here in mCommunity! 🤩This is obviously super exciting, but with such a high volume of stickied posts at the top of the page, we noticed that navigation was starting to get a little overwhelming. To help simplify the process, we’ve started this new channel, where’ll continue to share new #Experts content every Monday as we go forward into 2024 🚀 This change will help ensure that our new voices don’t get lost, and also that you’re still able to easily find any older blogs you want to revisit. Note: If you previously subscribed to the mCommunity #ExpertsWithInsights channel, make sure you subscribe again (to this one) so you never miss an update!  We look forward to continuing to amplify the voices of the #Experts in mCommunity!

Our newest mCommunity Circle is our dedicated channel for resources and discussion pertaining to the Healthcare sector. New Year = New Circles Different industry verticals have different needs and different Meltwater use cases. In the feedback you’ve all shared, the need to connect with others doing similar work has been a recurring theme. That’s why we created mCommunity Circles: sector-specific discussion areas. I’m excited to share that we've officially added a new channel in mCommunity for industry vertical-specific discussion: say hello to the Healthcare Circle!  This new addition joins our existing Education/Academia and Non-Profit Circles, helping us offer you more options to make the connections that really matter 🤝    As a beta, we’re eager to get feedback on the usefulness of these discussion channels. Jump in and start posting today, or vote for which Circle you’d like to see represented next in our announcement post here. Let’s work together to elevate the conversation for PR and Marketing professionals in every sector! 🚀

Showcase landed coverage in Dashboards, Top Journalists surfaces who’s writing about your brand, campaign, or topic. What is it?Introducing two new insights now available in Dashboards: Top Journalists by Volume and Top Journalists by Reach. What’s the value?Understand the impact of your media coverage, or research journalists for future outreach. Know who to contact in the case of a correction, media opportunity, or further research on a topic of interest. Discover media opportunities and demonstrate impact. Screenshots:   Learn more in the Help Center:Getting Started with Analyze: Dashboards

Two new enhancements to Klear help you scale your network and optimize your existing partnerships 🤝Refine Your Discovery Search Results with the New Exclude Filter ❌ Access & Request Data from My Influencers Database 🚀  Refine Your Discovery Search Results with the New Exclude Filter ❌ What is it?Use the Exclude Filter to remove influencers already in your network (through tags and campaigns) from appearing in Discovery search results. What’s the value?🔎 Scale your network and discover more new influencers faster ♾️ Leave the scrolling behind and focus your attention on fresh options only 🔁 Replicate successful searches without duplicating results  Learn more in the Help Center:Klear FAQs: Discovery  Access & Request Data from My Influencers Database 🚀 What is it?Two new updates to My Influencers in the Profiles module makes it easier to view and request important data on your influencers from one centralized place:📈 Customize Table View with Campaign Performance: Customize the information displayed in the Table View, now including Campaign Performance data. Add columns to display aggregated metrics for total Campaign Posts, Engagements, Reach, and EMV. Two New Action Options have been added to the Actions dropdown within My Influencers: 🎶 Get TikTok Demographics 💌 Fetch Email Addresses  What’s the value?⭐️ With campaign performance data in My Influencers, you can analyze the lifetime performance of each influencer at a glance without having to dig into the details of each campaign. Empowering you to easily uncover top performers, nurture long-term relationships, and make smarter data-driven decisions. 😌 Requesting emails and TikTok demographics from this view means you won’t have to navigate away or open additional windows to get what you need in the moment. Helping you stay focused and eliminate extra steps in the process. Screenshots:    Learn more in the Help Center:Klear: My Influencers Database

Improving our app’s loading speeds and getting users to value faster is a continuous and evolving journey for our engineering teams at Meltwater. What is it?December saw loading speeds dramatically improve in the content stream, followed by a homepage update to keep the holiday cheer going. The Meltwater homepage now loads in half the time. What’s the value?Less waiting allows you to get to the work you need to do faster. Interact with loaded content on the homepage as soon as it appears. Navigation bar functionality is available in less that one second!   

Use your saved tags in Measure as filters in dashboards to make it easier than ever to get post-level insights at the campaign level. What is it?Activate your saved tags in new ways in Measure. This update allows users to apply up to 50 post tags at a time. You can match all of the tags selected or any of the tags selected - if you want to switch between “all” and “any” you can use the quick match all toggle. What’s the value?Campaign managers can now effortlessly analyze tagged content on a post-level basis and identify the characteristics of your highest-performing posts and campaigns. You can now streamline reporting for large and complex datasets by adding up to 50 tags and quickly switching between any or all tags using the quick toggle.  Learn more in the Help Center:Measure User Guide

Two Klear updates help you find and recruit the best influencers for your brand. Send Individual Emails During Discovery What is it?Send individual influencer outreach emails during the Discovery process (from Search Results and Profile pages) instead of through the Campaigns module. Previously, you needed to add an influencer as a member of a campaign to access contact details. What’s the value?The strategy behind your outreach process can take on different forms. For large-scale campaigns, Mass Outreach may be the best approach, while nuanced. acmpaigns may need customized outreach messages for each influencer. Individual emails in Discover helps:🎯 Increase reponse rate with timely and targeted outreach to influencers 💪 Work more efficiently and skip unnecessary steps in the process ⏳ Save time down the line and bypass campaign member clean upScreenshots:    Learn more in the Help Center:The Klear Influencer Marketing Guide  Make Recruit Pages Pop with New Hero Image Settings What is it?Make Recruit landing pages stand out with new hero image settings that allow you to adjust the font colors and/or add a color overlay on your feature image. Previously, there was only one setting, which would apply one color selection to all title sections on a Recruit page. What’s the value?🤩 Grab influencers’ attention from the get-go and encourage them to keep reading on 👀 🌈 Optimize your page with font colors that make it easier to absorb information and take action faster Screenshots:   Learn more in the Help Center:Klear: Custom Landing Pages in Recruit

These insights in Dashboards bring you more ways to report on earned media! What is it?Introducing to new insights now available in Dashboards:Top Entities Engagement Trend by Source Type What’s the value?Showcase your earned media impact with two new insights in your Dashboard, displaying the Engagement Trend over time in a line graph and Top Entities in their own insight views. Drill down into an insight to see the featured content behind the chart. Screenshots:   Learn more in the Help Center:Getting Started with Analyze: Dashboards

What is it?Explainer leverages the power of LLMs to bring an AI-generated contextual explanation or summarization of the data you have selected and are investigating, allowing you to shorten the path to insight.After being rolled out in Discovery a few months ago to contextualize and bring to life insight recommendations found by Discovery, Explainer is now available in Insight Pages to summarize and bring context around a given post list. What’s the value?Explainer in Insight Pages leverages a compliant, private, and state-of-the-art LLM specifically trained for this use case.With powerful summarization capabilities, Explainer drastically shortens the path to insights. In seconds, generate a summary of a given post list and instantly understand what’s behind an increase in negative sentiment, the context behind a hashtag, or a specific topic in content classification. You no longer need to translate the posts or ignore the ones that are not in your language: Explainer will take into account all posts in Chinese, English, Spanish, French, German, and Japanese in the summary that you’ll get in English.   Learn more in the Help Center:Radarly: Insight pages

We’re excited to announce the topic for our January Influencer Marketing Office Hours: Using Klear to Create Data Driven Influencer Proposals To kick off 2024, we will be hosting a unique workshop led by Senior Client Success Specialist Patrick Mickelson. The workshop will delve into how to use Klear’s Predictive Portal to create data driven influencer proposals that provide a competitive edge when presenting the benefits and ROI of Influencer Marketing to shareholders or clients This session provides a structured and interactive learning opportunity that will allow you to ask questions, gain learnings from others and provide a monthly refresh on best practices within the platform.  Event Details:📅 Date: January 30th, 2024 ⏰Time: 11:00 am EST 🎤Topic: Using Klear to Create Data Driven Influencer Proposals📍 Event Page: Register Here  What to Expect:🌟 Expert Guidance🤔 Q&A Sessions💡 Best Practices📋 Feedback and Review Event Description:This is your opportunity to receive expert guidance, ask questions, and gain insights to unlock the full potential of influencer marketing. Mark your calendars and come prepared with your influencer marketing-related queries. We're here to support your influencer efforts and help you achieve outstanding results with influencer marketing!

Separating the signal from the noise to help you focus on what’s truly important.What is it?AI-powered insights straight from the Mentions Trend widget in Explore, now with AI-powered plain language summary explanations to provide additional context, including the reasons for a spike 🤩 What’s the value?Spike analysis identifies and highlights statistically relevant shifts and anomalies in news and social conversations, guiding you to what’s truly impactful. This take the mentions trend graph in Explore that you’re already used to, and pairs it with insights needed to understand what’s driving the conversation - telling you, for example: Which sources are getting the most activity Which hashtags are trending How statistically different a spike is compared to the average  Screenshots:   Learn more in the Help Center:Explore: How to Use Spike Detection & Analysis

We’re releasing prompts for the ChatGPT-powered AI Writing Assistant in Engage Publish, as well as two new platforms to source your UGC via Explore in the Engage Asset Library 🙌 Publish: New tones and Social Variations for the ChatGPT-powered AI Writing Assistant What is it? What’s the value? Screenshots: Learn more in the Help Center: Discover Content: Facebook and Pinterest Support for User-Generated Content (UGC) via Explore in the Engage Asset Library What is it? What’s the value? Screenshot: Learn more in the Help Center:   Publish: New tones and Social Variations for the ChatGPT-powered AI Writing AssistantUpgrading Meltwater Publishing with new prompts in the AI assistant. What is it?We’ve added 18 new prompts to the ChatGPT-powered AI writing assistant, allowing you to take advantage of the latest advancements in generative AI 🤖11 new Tones 7 new Social Variations What’s the value?Unlock creativity, write faster and better - Beat writer’s block and create more engaging content at scale with our ChatGPT writing assistant serving up multiple post variations in seconds. Screenshots:   Learn more in the Help Center:User Guide: Meltwater Engage AI Writing Assistant > AI Writing Assistant features  Discover Content: Facebook and Pinterest Support for User-Generated Content (UGC) via Explore in the Engage Asset LibraryUse your saved Explore searches to discover, save, and post UGC content via Engage What is it?UGC support is now available in Discover Content in the Asset Library of Engage for two new channels: Facebook and Pinterest.Discover Content (announced previously here) allows you to search for and find user-generated content (UGC) via saved Explore searches that can then be used within Publish for content ideation and creation. This update adds UGC support for these two new channels to the already supported TikTok and X (formerly Twitter). What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know customers today respond best to authentic content - that is, content that comes from people like them.Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans.UGC in Meltwater is a perfect example of researching your own audience, to better attract them and others like them with more relevant, engaging, and authentic content.  Screenshot:  Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User-Generated Content (UGC)

Two updates for Klear this week will help you share data-driven insights, and ensure your emails land in influencers’ inboxes - not their spam filters. Campaign Analytics in Reports What is it? What’s the Value? Screenshots: Learn more in the Help Center: Daily Email Limits What is it? What’s the value? Screenshots: Learn more in the Help Center:   Campaign Analytics in Reports What is it?Additional slides highlighting data from the Analytics tab in Measure have been added to Campaign Report exports. Based on the campaign configuration, reports will include new slides for:Metrics Over Time (comparing multiple data points) Performance Breakdown across social channels  Top-Selling Products What’s the Value?⏭️ Skip the hassle of manually updating reports with extra slides & screenshots 😎 Present and review results with confidence using a comprehensive data-driven report 🤝 Accelerate buy-in and alignment from key stakeholders on strategic decisions backed by insightful campaign data  Screenshots:    Learn more in the Help Center:Klear: Enhanced Campaign Analytics  Daily Email Limits What is it?Many email servers (like Gmail) will flag email addresses that send out too many unsolicited emails in a short time frame, causing them to be marked as spam in your influencers’ inboxes. This update stops you from getting caught in your customers’ spam filters by capping outgoing emails in a day at 300. Now, if you try to send out more than 300 emails in a day, all remaining will be placed into a queue and scheduled to be sent the next available day. What’s the value?💌 Avoid influencer emails getting missed or marked as spam 📣 Outreach at scale with safeguards in place Screenshots:    Learn more in the Help Center:Klear: Scale your Outreach with Mass Email

What is it?Until now, when creating a stacked bar chart card on an Insight Page, you were only able to display values as percentages. We’re improving this feature by adding the raw values as a displayed option. As of now, you can choose the displayed value format for stacked bar chart cards. What's the value?Displaying horizontal stacked bar charts in raw values in addition to the existing relative values view will allow you to:Extract real data representation to see the scale of each category you are working with. See and compare the precise values of each category in the dataset. Raw values can make it easier to see the scale of each category you are working with. Learn more:Radarly Help Center article

REVAMPED COURSE: Influencer Marketing with Meltwater (Klear): Foundations  Influencer Marketing with Meltwater has continued to evolve and we want to make sure you know how to maximize the potential of the Influencer Marketing tool, Klear!When running an influencer marketing campaign, your strategy's success relies on other people and it can be hard to get right. But when you do get it right, the impact can be enormous! Klear helps you build an influencer marketing hub for your brand that streamlines the entire process and ensures you get maximum ROI for your influencer partnerships. Master the art of influencer marketing with our newly revamped Influencer Marketing with Klear: Foundations course. Course Highlights:  Discover influencers based on topics and from within your own community Vet influencers before creating a partnership Collaborate with influencers throughout the duration of your campaign Track and report on your campaign performance Ready to take your influencer marketing campaign to the next level?  Enroll Now: Influencer Marketing with Meltwater (Klear): FoundationsI look forward to seeing you in Meltwater Academy! Happy Learning, Whitney  PS: If you enrolled in the course Influencer Marketing with Meltwater (Klear): Foundations before today, the name is updated to v.1 (version one) and you will have 30 days to complete to get the badge. We recommend enrolling in the new course linked here.  

NEW COURSE: Creating Dashboards with MeltwaterPR and Marketing pros continuously strive to demonstrate the ROI for their campaigns - with Meltwater’s dashboards you can streamline the process, making it simpler to demonstrate how earned media initiatives impact brand reputation and contribute to the overall business goals. Use dashboards to track essential metrics, fostering trust in results.  Course Highlights:  Create dashboards that provide an insightful overview of your chosen KPIs Master advanced dashboard features, equipping you to decipher the meaning behind key metricsShare dashboard reports with stakeholders to showcase the impact of your work  Ready to unlock the full potential of Meltwater’s Dashboards?  Enroll Now: Creating Dashboards with Meltwater I look forward to seeing you in Meltwater Academy!  Happy Learning, Whitney  PS: If you enrolled in the course Creating Custom Dashboards before today, the name is updated to v.2 (version two) and you will have 30 days to complete to get the badge. We recommend enrolling in the new course linked here.  

Announcing two enhancements to Dashboards, saving you time when creating a Dashboard. What is it?Now you can expand all the content assigned to an insight, as well as select all when updating your language or location using the Filters feature in your Analyze Dashboard. What’s the value?See all Content powering an Insight: Trust the data and tell the complete story to stakeholders with confidence. Previously, to see content behind an insight, a specific date or chart selection had to be expanded. Now, you can see all the data behind an insight without being limited to what’s tin the chart or date selection. Select All when using Filters for Language or Location: Sometimes, you have a specific language or location you’d like excluded rather than included. Now, instead of selecting manually, you can select all before making more changes in the settings. Screenshots:   Learn more in the Help Center:Getting Started with Analyze: Dashboards

What is it?In Recruit’s landing page builder, users can search and use images in Unsplash’s free image library when building or editing their content on a landing page. What’s the value?⏰ Save time finding appropriate images for recruitment landing pages 💸 Save money and resources instead of outsourcing a graphic designer or paying for stock images Screenshots:    Learn more in the Help Center:Klear: Custom Landing Pages in Recruit

Contextualizing and summarizing the cause for Spike Alerts. What is it?Spike Detection alerts have been updated to include an AI-powered summary explanation of the alert. Identifying statistically relevant shifts in news and social media conversation, with added context via plain language summary explanations that include both the cause and reason for a spike. What’s the value? Time savings: very quickly, you can understand what’s driving a spike, unlocking deeper insights than ever before. By accessing a summarized explanation of the cause and context of a spike, you can save hours previously used for data exploration and correlation.  Learn more in the Help Center:Explore: How to Use Spike Detection & Analysis

Discover analytics that organize metrics by news media type in Dashboards! What is it?Addressing a common need for more detailed PR reporting in Dashboards, we’re introducing a new set of insights that break down metrics across news media types: TV, radio, online news, and print news. As part of this release, we’re also introducing a new insight called Mentions Trend by Source Type. What’s the value?With these new insights in Analyze, you can now drill down into your analytics by Online, TV, Print, or Radio when reporting on earned media.Now, you can answer questions like:“Is my campaign resulting in engagement differently across print and online media?” “In which media type is my competitor surpassing or underperforming in terms of SOV?” “Did the weekly mentions trend for Radio differ from TV during a spike in coverage?” Screenshots:   Learn more in the Help Center:Dashboards: Insights Catalog

Introducing a bundle of enhancements to PR Assistant, including the ability to discover suggested journalists based on your generated text! What is it?Now, you can send your content to suggested journalists, use an expanded text box when adding in Key Messages, and see your team’s saved generation history in Drafts.Note: Available for Media Relations users only. What’s the value? Automatically surface new journalist opportunities based on existing criteria & similar interests. As a result, we’re making it easier for you to understand the likelihood of success with given journalists Improve journalist identification and save time finding new opportunities Use time saved to vet in more detail in order to better understand how to draft genuine messages which spark genuine connection Screenshots:   Learn more in the Help Center:Media Relations: Using the PR Assistant

 Visual Search Image Upload What is it?Upload an idea image to Visual Search and discover influencers creating content just like it. Klear’s AI-powered Visual Search uses your image as a reference point to find matching results. What’s the value?🤔 At a Loss for Words? If you’re having trouble describing exactly what you are looking for, let the visuals speak for you 🧑‍🎨 Expand Your Network with more influencers who align with your creative vision 📈 Boost Results by targeting influencers with content similar to what’s already resonating with your audienceScreenshots:   Learn more in the Help Center:Klear FAQs: Discovery > What is Visual Search in Discovery?  Recruit Influencers from Shopify What is it?eCommerce users can now publish a Klear Recruit page and make it discoverable on their Shopify store in two easy steps:Publish your Recruit page to your Shopify site with a click of a button directly within Klear. Add your Recruit page to your site’s main navigation menu within your Shopify account to make it discoverable to influencers.What’s the value?🚪 Open the virtual door to connect with authentic creators visiting your Shopify site. 🚨 Generate 3x more applications with an always on recruitment strategy and easily discoverable page. 💪 Save time and resources getting your page live within minutes. No designers, developers, or embed codes are required.Screenshots:   Learn more in the Help Center:Klear: Shopify Integration