Discover analytics that organize metrics by news media type in Dashboards!
What is it?
Addressing a common need for more detailed PR reporting in Dashboards, we’re introducing a new set of insights that break down metrics across news media types: TV, radio, online news, and print news. As part of this release, we’re also introducing a new insight called Mentions Trend by Source Type.
What’s the value?
With these new insights in Analyze, you can now drill down into your analytics by Online, TV, Print, or Radio when reporting on earned media.
Now, you can answer questions like:
- “Is my campaign resulting in engagement differently across print and online media?”
- “In which media type is my competitor surpassing or underperforming in terms of SOV?”
- “Did the weekly mentions trend for Radio differ from TV during a spike in coverage?”
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