Hello again mCommunity,
I am excited to add to your regularly scheduled programing, a 3-part post for using Meltwater | Media Relations and Monitor to identify and follow people of interest - those journalists or other media contacts writing about topics germane to you and your organization.
If you missed the first post in this series, you can view it here!
If you missed the second post in this series, you can view it here!
Discovering and following relevant journalists and other media contacts is easy with Meltwater, but can be done in a variety of ways. Our three areas of focus this week are the following:
- Using Media Relations Search to perform keyword and filter searches on contacts ‘writing about’ our topic of interest
- Using PR Assistant’s AI-powered ‘Suggested journalists’ feature as a complimentary search method
- Powering Monitor with Media Lists to keep abreast of people of interest
Creating a media list for authors of interest who are covering a specific beat or topic within that beat is easy. Following them to stay up to date on their activity is even easier. Let’s get started!
Powering Monitor with Media Lists to keep abreast of people of interest
Now that we’ve performed adequate research to identify people of interest writing about our topic and beats, we can populate a content stream in Monitor with our relevant media list.
To start, we navigate to Monitor and open the dropdown menu, looking for our media list:
And once it is selected, its authors’ content appears in the content stream.
What’s more, is that every time you view these media lists, or a saved Monitoring View for that matter, we store the timestamp of the time you accessed the content. This means we are able to use the Since last viewed date-picker option, which will only show you the content that has appeared since the last time you’ve viewed the asset (the search, media list, rss feed, saved view, etc.).
In the instance where you’re all caught up and there are no new mentions since your last view, we will let you know!
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In summary, by combining these approaches, you can enhance your media engagement efforts and build well-researched media lists for targeted outreach. We're excited to see how these strategies empower you in your media relations journey! Let us know if you have any ideas to improve the workflow.
Reach out and let us know how following people of interest with Meltwater has improved your outreach efforts.
Best,
Blake Corman
Product Team
Have problems, ideas or feedback? Schedule time on my calendar: